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Beat the Credit Crunch eCommerce Workshop  Ehampshire Andy Headington Adido Solutions Limited ©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Today’s talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What we do: “ Get great results for business using the Internet” Core Services –   Content Management Systems –   Online Promotion –   E-commerce, web design & development Who are Adido?
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Client list Dorset Probation Area
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business An old adage… “ Half the money I spend on advertising is wasted, the trouble is I don't know which half.” –  John Wanamaker (attributed) US department store merchant (1838 - 1922)
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What is SEO?
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What is SEO? ,[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Some search engine facts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Show of hands… SEO? PPC?
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business SEO or PPC? BOTH! ,[object Object],[object Object],[object Object],© Business Link 2007
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business "6 out of 7 clicks from the organic listings as opposed  to Pay-Per-Click listings."  Jupiter Research 2005
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! In 2007 SEO spend was up 68% up to £0.25 billion.  In 2007   PPC spend was up 56% to £1.97 billion
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! The amount spent on online marketing is disproportionate compared to where web traffic is generated!
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Some SEO myths… ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Why companies don’t optimise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Think like a search engine… ,[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business SEOMoz Fundamentals
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Adido’s five golden rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 1.  Do your research! ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 2.  Update your website regularly ,[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3.  Get links to point to your website ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3.  Get links to point to your website View > Source
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3.  Get links to point to your website ,[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 4.  Have good website content / copy ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 4.  Have good website content / copy ,[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 5.  Make sure you monitor! ,[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 5.  Make sure you monitor!
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Things to update on your website ,[object Object],[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Things to update on your website ,[object Object],[object Object],[object Object],[object Object],View > Source Code
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Things to update on your website ,[object Object],[object Object],[object Object],View > Source Code
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business TITLE Description
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Things to update on your website ,[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Quick SEO case study ,[object Object],[object Object],[object Object],www.playforce.co.uk
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business It’s not just about text… ,[object Object],[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Images from Google search Videos from YouTube, Google Video, MetaCafe and other websites Navigation items  change to be more relevant
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Relevant products are shown from affiliates News items pulled from Google News library Popular and relevant search phrases to make searching easier
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Conclusions ,[object Object],[object Object],[object Object]
©  Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Thank you for listening! Any questions, please ask! Adido Solutions Limited Empowering your business www.adido-solutions.com 0845 260 2343

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EHampshire Presenation 2009

  • 1. Beat the Credit Crunch eCommerce Workshop Ehampshire Andy Headington Adido Solutions Limited © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 2.
  • 3. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What we do: “ Get great results for business using the Internet” Core Services – Content Management Systems – Online Promotion – E-commerce, web design & development Who are Adido?
  • 4. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Client list Dorset Probation Area
  • 5. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business An old adage… “ Half the money I spend on advertising is wasted, the trouble is I don't know which half.” – John Wanamaker (attributed) US department store merchant (1838 - 1922)
  • 6. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What is SEO?
  • 7.
  • 8. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
  • 9. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
  • 10. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
  • 11.
  • 12. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Show of hands… SEO? PPC?
  • 13.
  • 14. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business "6 out of 7 clicks from the organic listings as opposed to Pay-Per-Click listings." Jupiter Research 2005
  • 15. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! In 2007 SEO spend was up 68% up to £0.25 billion. In 2007 PPC spend was up 56% to £1.97 billion
  • 16. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! The amount spent on online marketing is disproportionate compared to where web traffic is generated!
  • 17.
  • 18.
  • 19.
  • 20. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business SEOMoz Fundamentals
  • 21.
  • 22.
  • 23. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 24. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 25.
  • 26.
  • 27. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3. Get links to point to your website View > Source
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
  • 33. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 5. Make sure you monitor!
  • 34.
  • 35.
  • 36.
  • 37. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business TITLE Description
  • 38.
  • 39.
  • 40.
  • 41. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Images from Google search Videos from YouTube, Google Video, MetaCafe and other websites Navigation items change to be more relevant
  • 42. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Relevant products are shown from affiliates News items pulled from Google News library Popular and relevant search phrases to make searching easier
  • 43.
  • 44. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Thank you for listening! Any questions, please ask! Adido Solutions Limited Empowering your business www.adido-solutions.com 0845 260 2343