This document describes the services provided by ADG, a digital marketing agency. ADG specializes in social media marketing, web and mobile advertising, web analytics, and other digital marketing strategies. They have experience running campaigns for clients in various industries, including B2B and B2C. Their goal is to improve clients' businesses through strategies like brand building and increasing sales.

2. “Winners of Aegis Graham Bell awards 2012
for Social Media Innovation“
"Nominated for Leaders of Tomorrow award
from India Mart“
ISO 9001 :2008 Certified Company

3. Pioneer in Digital Media Marketing and Innovations.
Core competency : Targeted Display ( Web and Mobile), Web Analytics,
Social Media Listening, ROI Led Campaigns, Demand Gen Programs,
Mobile ( WAP, Applications and Rich Media) and
Digital Content
Clientele Genre : B2B and B2C
ADG's Motive: To improve your Business,
whether it is Brand building or increasing sales
Geographic Presence :
HQ : Delhi
Branch Offices: Chandigarh, Mumbai
WHO ARE WE ?

4. ADG – A one stop shop on the entire
spectrum of Internet Marketing.

5. Key USPsKey USPs
1) Building Large Consumer Outreach
2) Brand Listening Measurement and Monitoring
3) Custom Web Applications
4) Best Media Buyers ( Targeted)
5) Virtual Events
6) Creative Content and Demand Gen
7) Web Analytics

6. We are a young and passionate team
of 50+ Professionals constantly
brewing new ideas and working with
Creative Content

7. Our Esteemed Clientele

8. ADG BEST PRACTICES
Summary By ADG

9. Brand Listening

10. SOCIAL MEDIA LISTENING
PROJECT FOR CISCO INDIA
COMMUNITY ON SM PLATFORMS

11. Pictures and
Videos
Podcasts
Rating
Wikipedia
Social Blogs
Social
Bookmarking
and Blogging
Social Media
Listening
Ecosystem

12. CISCO Contents Influence on Social Media

13. Twitter, Facebook,
LinkedIn Stats
SocialMedia
Dashboard for
Cisco India

14. APPLICATIONS, INNOVATIONS AND LEAD
GEN PROGRAMS ON SOCIAL MEDIA
PLATFORMS

15. Belkin “I CAN” Campaign for Awareness Cycle

16. Belkin Technoract Connect :“Live” Virtual
Events
Sent messages and
updates to fan
profiles
intermittently
reaching out to
more than 20,000
people
Sent messages and
updates to fan
profiles
intermittently
reaching out to
more than 20,000
people

17. Belkin Social Media Superstar
Bahadur Sherpa orBahadur Sherpa or
Belkin’s socialBelkin’s social mascotmascot
was the first wave ofwas the first wave of
innovation + creativity oninnovation + creativity on
Facebook.Facebook.
From going hospitals toFrom going hospitals to
witnessing F1,witnessing F1,
Sherpa has been theSherpa has been the
Blue-eyed BoyBlue-eyed Boy
of Belkin India and itsof Belkin India and its
social networksocial network

18. Social Gamification
First ever Facebook Game basedFirst ever Facebook Game based
on Brand Productson Brand Products

19. Live
Digital TV
Coverage
and
Broadcast
Of offline
events
(Cisco
TechWise
TV
Event)

20. SOCIAL MEDIA
‘ STAY SAFE’
CAMPAIGN
FOR TREND MICRO
INDIA

21. Combining
Digital, Radio, Print and
On-Ground Surveys
A 360 Degree Spectrum was build
over a period of year
We provided the live coverage
of the Titanium 2011 launch
event through videos, Pictures
and contests on Trend Micro
India Facebook Page
Hall of Fame
Nukkad Cycle Campaign
Crack the code Contest

22. LEAD GEN
THROUGH
NOO FACE
CAMPAIGN
http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html
http://www.gadgetnext.co.in/Trendmicro/case

23. We introduced
‘Web Guard’
in the ‘Stay Safe’
Campaign
Classification 05/16/13 23
Mascot creation
for the easy
communication
with the user
base

24. LEAD GEN PROGRAM THROUGH
APPLICATION INTERFACE

25. Lead Generation through Sweespstakes and Wildfire
Applications
http://gadgetnext.co.in/video/cisco/cisco.htmlhttp://gadgetnext.co.in/video/cisco/cisco.html
http://gadgetnext.co.in/video/cisco/cisco.html

27. RICH MEDIA AND
APPLICATIONS THROUGH
MOBILE MARKETING

28. Medium : Mobile
Viral for Level 1 Engagement (18-25 yrs) :
How we engaged and built recall amongst young buyers and
decision makers(creating a Mobile viral) for brands like Harman, Toshiba
and Fitness World
A) Social Media Viral : Engaged youngsters
through regular promotion of schemes and
Social Media applications
ROI : Measure and quantify deliverables
B) Lead Generation Programs : Widget
Branding + WAP inventory
A bunch of widgets on Network sites strategically
chosen to effect the consumer behavior in a
disguised way.
ROI : Leads and Conversions. Clicks , impressions
C) SEM Marketing : Search engine marketing on
to target Mobile users on Google/Yahoo
ROI : hit rate and leads
D) WAP Advertising : Display adverts on
Chosen platforms with High Impact
Properties Drive eyeballs an bring in constant
mindshare

30. QUICK GLIMPSE

31. TARGETED PLACEMENTS
FOR DEMAND GENERATION

32. ADGs Pentagonal approach for Trend Micro Cloud
Solutions

33. ontent Generation :ADG’s Triangular approach
for
NEC Cloud Solutions

34. NEC
Blogging
Account
on
WebsiteUpdate
Company/Blogger
Info
Sign In Sign Up
One Touch
Information
Manual Promotion
through Blogging
Created Content for
Blogs through
expert writers on
Cloud
Promotion on Social
Networking and
Bookmarking
We created a community for
NEC Cloud Solutions through Targeted
Blog posting and promotion
This helped to generate organic growth

35. TARGETED DISPLAY
every word counts…

36. Best Buyers and better Outreach
200+ Leads and 0.3% CTR
Display Innovation
A dynamic
Cloud Video
Widget
Polls. Q/As
Leading latest
updates
Corporate Fact
Sheet
What interests
the most!

37. Measuring and Effecting Performance
Banner
Ads
Leads to
Resellers
Media types(s): What we did
•Banner ads optimization
•Content syndication and modulation
•Interest generated by offline campaigns
manifests online campaigns
•Include online (particularly Search) tools
to capture full value of offline activities
Result(s):
•Assessing proportionate CTRs and yields.
Judging consumption patterns

38. Belkin Wireless Networking Campaign
Consumer Outreach to 2
Million
2500 Leads

39. Banner
appeared as
soon as website
got loaded
ROI : Brand Recall and Lead Generation

40. MSLC ActivityMSLC Activity
Microsoft entrusted us the Software learning cycle program wherein we were
Needed to spread awareness on the usage of genuine software for Green Tech
We created a Microsite and Promoted it
through different web platforms . Also hosted
a virtual event on Green Tech

41. WEB ANALYTICS

42. AUGMENTED CAMPAIGN TRACKING MECHANISM
Campaign Optimization
Lead Tracking
Performance Monitoring
Backend Coding
Campaign Moderation
Campaign Track back
Three Prime Campaign Monitoring
tool
a)ADGs In house tracking Mechanism
b)Login Access from the publisher
c)Zedo/ Double Click/ Omniture
track module

44. Remarketing Campaigns on Search
Network

45. SEM FRAMEWORK
We have done some
Brilliant campaigns for some
of our esteemed clients.
A team of 8-10 SEM experts
is always on the job.
Quick glimpse of a few
campaigns below

46. Followed by Buzz, Engagement, Google was picked as a medium
to maximize ROI
Engagement via Google AD Words
Span
1 Month
Created 6
Ad group as
per
category
FW SEM
Campaign

47. VIRTUAL WALKINS
AND 3D VIDEOS