How Digital has changed our lives, What is Social Media? What are the usual types of Social Media, prevalent in India? Social Media Reach, Global, India. Indian Social media – what to expect in next few years Brands on Social Media in India. What all can one do on social media, Who all are on social media

1. Digital & Social Media Industry in India
2014
By
Marketing & Advertising

2. What to Expect from this ppt
• The internet penetration in India.
Numbers & potential.
• The Social Media penetration in India.
Numbers & potential.

3. Overview
• How Digital has changed our lives
• Digital India – Internet in India
• What is Social Media?
– What are the usual types of Social Media, prevalent in India?
• Social Media Reach
– Global
– India
• Indian Social media – what to expect in next few years
• Brands on Social Media in India
– What all can one do on social media
– Who all are on social media

4. We are Living in a Super Fast World
There is fast transition happening in everything around us.
(Quick Recap of last 10 years.)

5. Transition In the way we Communicate

6. Transition In the way we Find Information

7. Transition In the way we Capture Memories

8. Transition In the way we Find places

9. Transition In the way we get News

10. Transition In the way we Read

11. Transition In the way we Professionally Connect

12. Transition In the way we our kids Learn

13. In a Nutshell
• We can say things have become 10 times faster in last 10 years!
• The core reason for this transition is Internet
Let’s Look at India Closely on where are we on internet.

14. India on Internet
2014

15. Recent Years – 2011 V/s 2012
2010-2011 2012
Internet user had gone up from 10 Cr. To 13.7 Cr. (37%).
Social went up from 3.8 Cr. To 6 Cr. (57%)

16. 20 Cr Indian on web in 2013, Will grow to 33 Cr. By 2015.
3rd largest base worldwide as of Today.

17. IN 2013 – 13.7 Cr. Indian on Internet are Urban & 6.8 Cr. Are from Rural.

18. 75% Indian on Internet are under 35 years of age!

19. Mobile has key role in internet penetration in india

20. Internet – Desktop V/S Mobile users India
In India, Mobile Internet users are more then desktop internet user.

21. 11Cr. out of 20 Cr. Indian use internet on Mobile phone.

22. 26% Indians are accessing Social Media from Mobile.

23. Internet Story India – Summarized
• India has 20 Cr. Internet users
– Mobile has 11Cr. Out of above
• By 2015 it will be 33 Cr. Indians on web
– At this pace mobile internet user by 2015 will be approximately 22Cr.
• Indian youth is the key driver for this momentum.
– 75% of Indians on internet are under the age of 35

24. Question Comes to Mind on What is India doing on internet?
The Crux – Social Media is riding on top of the internet wave in India.
• Internet users are getting added at the pace of 30% per year
• Social Media users are getting added at the pace of almost 30-40% per year

25. Hence Let’s closely observe on What’s Social Media

26. Social Media – Emergence

27. What is Social Media

29. Within 30 Seconds
on Social - Global

30. Social Media In India

31. User Numbers – 9 Crore Facebook, 3.3 Crore Twitter

32. Other Social Media Platforms in India

33. The Social Media Market Share - India
The actual number on
Facebook as of today is 9.5
Crores
(Growth of 45% from 2012)
1-2 Crore people are getting added on FB per year.
FB has 93% market share in Social.

34. Social Media Boom – Top Line Numbers
• Globally Social is a Super active space where HUGE action happens every second.
• In India Facebook has 93% market share, will have 14 Crore Indian till 2017
– Twitter is a dark horse, growing fast.
• Indian Audience spends around 200+ minutes per month on Facebook
– Other platforms don’t even get 40 minutes.
To Summarize –
• Corporates / Brands Should have social page to communicate about themselves as the audience is both
willing & available their on a free platform.
• Facebook, Twitter is a must.

35. How is it helpful for Corporates / Brands

36. 6 Reasons why a brand ‘must-be-active’ on social.
• Communicating Thought Leadership:
– Social media is the perfect platform for a brand to communicate their expertise in a given industry, and do so by providing great content that
people will share with others. This is how companies can become thought leaders in their space.
• Social Responsibility:
– A great way to build trust with your customers is to let them know that you care about others more than just yourself. The same goes for building
brand equity. Socially responsible brands often gain more momentum because their customers know they aren’t just about profits, but also
giving back to their communities or the world around them. Social media channels are the perfect platform to communicate this message and let
it spread organically.
• Transparency:
– Companies need to embrace this and get involved in guiding that conversation. In a report from eMarketer, 77% of buyers said they are more
likely to buy from a company if the brand uses social media, and 82% trust the company more. This is impressive, and telling of how consumers
want to engage with brands and top-level executives.
• Quick & Responsive Customer Communication –
– If consumers know they can reach out to your company via social media and are encouraged to do so, this is a good opportunity to provide great
service in front of a large audience. Don’t be afraid of customer complaints. Address them head on.
• Ensures Accountability:
– In using social media, a brand can essentially hold itself accountable for providing great products, services, and customer service. They can’t
afford not to! But isn’t that the goal anyway?
• Fun & Simple Engagement:
– Don’t always make it about your company and its services or value. This goes back to thought leadership and content marketing. The
opportunities are endless.
Ref:
http://www.forbes.com/sites/brentgleeson/2012/10/31/6-ways-brands-build-trust-through-social-media/

37. Some Misconceptions about Social
• Social is about Sales – Any brand which tries to push the product sales through social often gets
not so good response.
• Social is advertising platform – Social is a word of mouth platform which can be used to create
awareness / buzz about brand.
• Social is an about the brand – As the words suggest brands must be social & not a brand on this
platform, interactivity, response, engagement will be low if brand talks about its new products &
about itself at large, on an ongoing basis.
Brand should rather talk like any of us will talk in our social circle.
Something about us, something about you, something about society, aimed at establishing my
personality, my brand.

38. If a brand is available on Social it says the following about itself.

39. Categories of Social Pages
A Brand can open its Social page in any of the above categories.

40. Some Key Brands on
Facebook & Engagement
on their Page
Brand Likes Talking About Avg. Monthly Post Avg. Post like Avg. Post Share
% of people
talking about
Coca cola 8,01,06,105 6,78,199 30 4,000 250 0.847%
Samsung Mobile 3,34,88,981 9,74,365 30 2,500 100 2.910%
BMW 1,57,14,813 1,35,789 50 35,000 600 0.864%
Ferrari 1,32,55,035 1,20,854 50 10,000 200 0.912%
Dell 68,56,722 74,829 55 500 35 1.091%
Lamborghini 68,49,826 1,03,578 30 8,000 500 1.512%
Porsche 65,25,589 80,993 50 3,000 200 1.241%
Harley Davidson 53,12,723 1,54,492 40 8,000 100 2.908%
Airtel 52,97,482 18,739 45 300 20 0.354%
Samsung 43,77,260 11,098 40 500 20 0.254%
Hyundai 34,42,772 58,431 80 500 10 1.697%
Audi 33,26,973 36,347 25 1,500 50 1.092%
ICICI bank 28,43,938 88,201 45 1,500 300 3.101%
flipkart 25,38,595 53,331 20 700 50 2.101%
Dodge 22,30,164 29,221 25 500 30 1.310%
HDFC bank 22,11,628 7,831 30 165 35 0.354%
DC 21,52,392 19,278 15 8,000 333 0.896%
Volkswagen 20,15,582 20,617 40 700 45 1.023%
Sony 18,49,306 13,550 55 400 35 0.733%
Ducati 17,91,116 34,770 35 3,000 100 1.941%
Lenovo Global 17,72,259 55,936 30 3500 250 3.156%
HP 13,81,448 4,339 35 155 15 0.314%
Mercedes-Benz 13,32,482 17,844 60 1,000 50 1.339%
Lenovo India 11,24,000 4,891 30 170 5 0.435%
Vodafone 8,76,764 6,548 20 85 20 0.747%
Max Life Insurance 6,66,491 1,799 25 450 15 0.270%
Aviva India 5,83,768 6,517 35 500 15 1.116%
HCL 5,80,132 1,757 10 50 10 0.303%
Citi Bank 5,73,310 15,066 30 850 15 2.628%
Chevrolet 4,49,293 9,917 50 1,000 60 2.207%
ABB Ltd 3,03,136 5,100 8 150 5 1.682%
Maruti 2,50,333 550 30 40 5 0.220%
Standard Chartered Bank 2,47,419 7,092 50 135 5 2.866%
Standard Charted Bank 2,47,419 7,092 50 135 5 2.866%
State Bank of India 63344 4374 20 100 30 6.905%
GAIL 60535 1049 10 25 3 1.733%
Hotforex 32,165 2,793 25 2 1 8.683%
Policybazaar 24,277 101 20 5 1 0.416%
Sharekhan 21,818 108 20 15 5 0.495%
Capitalvia 10,984 107 5 5 2 0.974%
NTPC 9640 410 4 60 5 4.253%
Bajaj Allianz 3,346 117 20 8 3 3.497%
IOCL 424 8 0 0 0 1.887%
HSBC 82 1 0 0 0 1.220%

41. Key Brands on Twitter
Brand Followers Following Avg. Monthly Retweet Tweets
Samsung Mobile 74,30,000 298 5 2,081
Coca cola 23,40,000 6,79,000 20 8,74,000
Porsche 4,47,000 1,144 15 1,820
Lamborghini 4,30,000 533 15 1,968
Samsung 4,30,000 1,305 2 25,900
Chevrolet 3,88,000 21,300 5 12,400
BMW 3,19,000 74 5 624
Dodge 2,39,000 15,900 5 5,931
Lenovo Global 2,31,000 779 12 13,100
Harley Davidson 1,83,000 1,000 10 6,321
Vodafone 1,80,000 28,100 3 2,37,000
HP 1,59,000 855 15 5,398
Ducati 1,33,000 95 10 3,059
Flip Kart 1,11,000 20 6 19,000
flipkart 1,08,000 20 5 18,700
Airtel 1,04,000 774 5 14,300
ABB Ltd 97200 1791 10 5,250
Citi Bank 91,500 37,700 15 4,540
Ferrari 46,100 12 10 1,482
Hotforex 43,700 1,370 0 659
Audi 32,000 370 10 7,670
Mercedes-Benz 28,800 231 10 6,848
Sony 25,100 7 5 7,804
Volkswagen 21,300 205 4 3,012
Dell 20,000 1,234 0 5,966
Max Life Insurance 13,900 77 2 1,902
ICICI bank 12,600 7,203 1 18,800
HDFC bank 12,600 160 1 9,675
Sharekhan 12,500 5 0 26,800
Hyundai 7,758 36 2 3,842
Aviva India 7,159 121 10 4,890
HSBC 7,055 180 6 724
Capitalvia 4,882 37 1 23,200
Lenovo India 4,851 954 1 3,672
Bajaj Allianz 4,840 200 10 9,404
Standard Chartered Bank 3,184 535 5 24,500
Standard Charted Bank 3,184 535 5 24,500
HCL 1,907 84 2 2,002
DC 1,722 7 0 1,164
IOCL 1371 1921 0 9
Policybazaar 944 146 8 2,239
Maruti 843 91 2 944
GAIL 728 1926 2 1,427
NTPC 74 19 0 35

42. Key Brands on YouTube
Brand Youtube-Subscriber
Samsung Mobile 7,72,327
BMW 3,46,865
Coca cola 2,33,069
Porsche 1,77,959
Ferrari 1,71,126
Lamborghini 1,08,172
Harley Davidson 59,786
Ducati 53,242
Lenovo Global 36,322
Dodge 30,826
Vodafone 20,616
HP 17,002
Audi 9,683
Airtel 8,509
Sony 7,851
HSBC 6,452
ABB Ltd 5606
Citi Bank 4,734
HCL 3,416
Hyundai 2,956
Aviva India 2,748
Mercedes-Benz 2,541
Samsung 2,503
Flip Kart 2,503
flipkart 2,458
Chevrolet 2,385
Volkswagen 2,014
Sharekhan 1,549
ICICI bank 1,435
HDFC bank 1,333
DC 1,103
Dell 865
Standard Chartered
Bank 811
Standard Charted Bank 811
Maruti 608
Bajaj Allianz 500
IOCL 422
Policybazaar 270
Hotforex 250
Lenovo India 243
Max Life Insurance 171
Capitalvia 51
NTPC 46
GAIL 41

43. To Summarize
• Brands needs a face on digital to communicate, establish confidence & leverage
thought leadership – Social is the answer.
• Today all brands have a social media presence & are active

44. Contact Information - Adept
• kush@adeptadvertising.in