BrainPerform is a new generation HR assessment tool, based on the scientific research data provided by Behavioural Neurosciences.

1. BrainPerform – Maximizing
individual performance

2. Main Points:
Limits of traditional assessment tools
Arguments for Neurosciences
What brings new BrainPerform?
BrainPerform – New Assessment Approach
BrainPerform – Personal and Leadership Development

3. The permanent goal to increase individual and organizational performance
determines the need for using objective assessment and development tools
There are lots of tools – HOW do we choose them?
By identifying the factors which influence performance
By objectively measuring those factors
In order to successfully assess and develop our abilities we have to act
directly on the factors that determine our behaviours

4. Limits of traditional assessment tools
They have low prediction – e.g. correlation coefficient between personality
tests and future performance is 0,38 (n.b. acceptable level is 0,7)
They have various errors (projection bias, cross-cultural bias, desirability
effect)
They don’t succeed in identifying CAUSES for a certain level of
performance; for this reason, we don’t know the real LEVERS required for
improving individual performance.

5. There is a solution:
New trends in Behavioral Neurosciences are to design assessment
tools able to identify CAUSES for a certain level of performance.
HOW?
By evaluating the brain’s networks – these networks are the main
factor influencing our individual performance.
The functioning of neural networks determines our ability to successfully
handle various tasks in social and work environment.

6. Arguments for Neurosciences
The “Human Brain Mapping” project – launched by US Administration in the
’90s focused on understanding the functionality of various neural networks.
Multiple brain areas were mapped through scanning and recording brain’s
activity (RMN) while people executed specific mental tasks.

7. Arguments for Neurosciences
Through extensive experimental research, there has been proved a direct
link between various brain networks and specific behaviors.
Specific Behaviors/
Neural Networks
Abilities

8. Arguments for Neurosciences
Prestigious Universities and Research Institutes have designed specific
tools/exercises to measure the functionality of various neural networks:
Stanford University
Sackler Institute
Princeton University M.I.T
Harvard Medical School
Yale University
Oxford University
University of California at Berkeley

9. Neurosciences - BrainPerform
These international efforts are intended to promote assessment tools which
can significantly increase the objectivity of prediction of future individual
performance, making more efficient management decisions.
BrainPerform is among the first assessment tools to measure the
functionality of neural networks as a way to develop personal and
managerial skills.
The instrument has been designed by BrainPerform consultants, who
have internationally recognised expertise in neurosciences.

10. What brings new BrainPerform?
BrainPerform
It links the functionality of neural networks with specific behaviours/skills,
which are relevant for a high performance.
HOW?
It “translates” functionality patterns of neural networks into behaviors & skills
and indicates the degree of development of those skills.
The behaviors which are specific for various personal and managerial skills
have been identified following the analysis of competencies’ models from
Fortune 500 companies.

11. What brings new BrainPerform?
BrainPerform
The assessment tool consists of 7 scientifically designed exercises,
each of them measuring the functionality of specific neural networks.
The exercises have been designed following extensive research
projects in collaboration with:
o Sackler Institute for Neurobiology
o Cornell University
o Slovak Institute of Experimental Psychology
o Slovak Academy of Science
The exercises are designed as “games” (they do not contain verbal
items), thus eliminating traditional errors.

12. What brings new BrainPerform?
BrainPerform
The exercises are integrated into a software application, using secured
technologies
The data resulted from the exercises are analysed and correlated with
demographics and functional statistics emerged from extensive research
The results are structured in Individual Assessment Reports, which also
contain areas of personal development
On-line assessment on dedicated website with friendly interface (username
and password access)
Short assessment interval – approx. 45 min
Simple logistics – connection to Internet

13. BrainPerform covers a wide range of HR processes:
ASSESSMENT – it is the ideal tool for:
Recruitment and selection
Promotion
Succession planning
DEVELOPMENT – it is the fundamental tool for:
Management & Leadership development
Career development
Talent Management

14. BrainPerform – used for Assessment
The exercises from BrainPerform collect data regarding the functionality
of neural networks such as:
Reaction time
Number of errors
Number of trials
These data are analysed and compared with performance norms
corresponding to relevant population.
The results are integrated in individual reports, linking the functionality of
neural networks with the degree of skills’ development.

15. Through assessment of neural networks functionality, BrainPerform provides
results about the following competencies, structured in 8 clusters:
Cluster: Leadership Cluster: Communication/Personal
o Delegation Relationships
o Listening to others
o Self-confidence
o Social sensitivity
o Feedback
o Assertivity
Cluster: Decision Making
Cluster: Change Management
o Impulse control
o Innovation
o Management of uncertainty o Adaptability
Cluster: Problem Solving Cluster: Planning & Organizing
o Problem solving o Planning & Organizing
Cluster: Results Orientation Cluster: Emotions Management
o Task persistence o Resilience
o Inner Drive o Emotional control

16. Example:
Imagistic studies (using fMRI) have
identified the brain regions involved in
perception of unfamiliar people and
behaviors triggered by these situations
(with red & orange in the picture)
The way we perceive
unfamiliar people influence
our behavior and determines
the efficiency of Managing
Interpersonal Relationships
competency

17. Example of BrainPerform graphic Report:

18. BrainPerform – used for Assessment
The individual assessment reports allow a matching between Job Profile
requirements and skills development
These percentage match helps making objective HR management
decisions:
choose the best candidates in selection process
distinguish best performers for promotion
identify key people for succession planning

19. BrainPerform – used for Development
BrainPerform provides a diagnosis of neural networks functionality,
pointing for the levers of development
Skills/competencies are better developed if we know the right brain
triggers:
the knowledge about what to do in that situation
the functioning level of the neuronal network responsible for handling
that situation

20. BrainPerform – used for Development
By using Neuronal techniques we can consolidate and/or activate neural
networks responsible for specific behaviors/competencies
For example, network 1
(shown in the picture) is known
to control our decision making
behavior
By stimulating that network, we
will consolidate this behaviour,
and implicitly will develop our
ability to make decisions
Newly developed behaviors are re-enforced through behavioural
techniques (business simulations reflecting real organizational context)

21. BrainPerform – used for Development
These types of interventions are used for the management
development program, which is structured as follows:
5 sessions across 2 months
Mix of group exercises and one-to-one interactions with the facilitator
Individual practice and re-enforcement on CD-stored exercises
Integration of techniques for neural stimulation with behavioral
techniques (business simulations)
Identifying individual learning style and adapting it to various contexts
Continuous monitoring of individual progress and feedback
Integrating individual development techniques in daily practices

22. BrainPerform – used for Development
The individual assessment reports identify areas of future skills development
Knowing exactly the development needs better supports HR processes:
o Customising management development programs
o Identifying High Potentials for talent management programs
o Designing the right career paths based on development potential
BrainPerform supports your management decisions in a variety of HR
processes and provides high returns for your HR investments!

23. Contact:
BrainPerform
Calea Victoriei nr. 136, Et. 4, Ap. 39, Bucuresti
Tel. + 40 21 3100 415
Emails: stelian.marian@brainperform.ro
dragos.cirneci@brainperform.ro
www.brainperform.ro