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A Big Picture view on Mobile shared with the IAA in London in June 2013

Negócios Tecnologia

Private & Confidential – Copyright Addictive Ltd 2011
THE DECADE OF MOBILE
IAA JUNE 2013

Private & Confidential – Copyright Addictive Ltd 2011

Private & Confidential – Copyright Addictive Ltd 2011
THE KEY TO THE WORLD

Private & Confidential – Copyright Addictive Ltd 2011
“the future is already here. It's just not very
evenly distributed”

Private & Confidential – Copyright Addictive Ltd 2011
& there is lots more to come……

Private & Confidential – Copyright Addictive Ltd 2011
IT’S NOT JUST ABOUT MOBILE

Private & Confidential – Copyright Addictive Ltd 2011
A FRAGMENTED WORLD

Private & Confidential – Copyright Addictive Ltd 2011
People
Physical
Places
Promo’s
Devices
THE NEW 4Ps OF MARKETING

Private & Confidential – Copyright Addictive Ltd 2011
People

Private & Confidential – Copyright Addictive Ltd 2011
Places

Private & Confidential – Copyright Addictive Ltd 2011
In stock nearby? Places
5Million people within 250 yds of a Tesco store via mobile

Private & Confidential – Copyright Addictive Ltd 2011
Physical

Private & Confidential – Copyright Addictive Ltd 2011
Promos

Private & Confidential – Copyright Addictive Ltd 2011
What we’re focused on; Context

Private & Confidential – Copyright Addictive Ltd 2011
Tablets
07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16

Private & Confidential – Copyright Addictive Ltd 2011
Advertising
07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17

Private & Confidential – Copyright Addictive Ltd 2011
simon@addictivemobile.com
Sign up for our weekly Mobile Fix
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IT’S TIME TO
EXPERIMENT

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Alex Marquez illustrates key branding concepts for startups and shares his experiences in building great brands. Alex encourages deep thought about what your product is and challenges entrepreneurs to consider their overall mission before attempting to forge their unique brand. This content was produced for the 2011 Singapore Spring semester of the Founder Institute by Founder Institute mentor Alex Marquez, founder of Propeller Fish and innovation strategy expert. Check out Alex's Linkedin to learn more: https://www.linkedin.com/in/marquezalex

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According to CBInsights, VR and AR startups have raised over $1 billion in funding since 2014. VR did not only rock my world, but also the world of many other industries. VR has a depth of engagement that most other medium cannot match because of the immersion it offers. From events to healthcare to travel -- VR is not simply for kids to play games, but offers new forms of experience and expression. The space is moving so fast that most people are missing a lot of the best, under-the-radar use cases that have popped up in the last couple of years.

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1. Private & Confidential – Copyright Addictive Ltd 2011 THE DECADE OF MOBILE IAA JUNE 2013

2. Private & Confidential – Copyright Addictive Ltd 2011

3. Private & Confidential – Copyright Addictive Ltd 2011 THE KEY TO THE WORLD

4. Private & Confidential – Copyright Addictive Ltd 2011 “the future is already here. It's just not very evenly distributed”

5. Private & Confidential – Copyright Addictive Ltd 2011 & there is lots more to come……

6. Private & Confidential – Copyright Addictive Ltd 2011 IT’S NOT JUST ABOUT MOBILE

7. Private & Confidential – Copyright Addictive Ltd 2011

8. Private & Confidential – Copyright Addictive Ltd 2011 A FRAGMENTED WORLD

9. Private & Confidential – Copyright Addictive Ltd 2011 People Physical Places Promo’s Devices THE NEW 4Ps OF MARKETING

10. Private & Confidential – Copyright Addictive Ltd 2011 People

11. Private & Confidential – Copyright Addictive Ltd 2011 Places

12. Private & Confidential – Copyright Addictive Ltd 2011 In stock nearby? Places 5Million people within 250 yds of a Tesco store via mobile

13. Private & Confidential – Copyright Addictive Ltd 2011 Physical

14. Private & Confidential – Copyright Addictive Ltd 2011 Promos

15. Private & Confidential – Copyright Addictive Ltd 2011 What we’re focused on; Context

16. Private & Confidential – Copyright Addictive Ltd 2011 Tablets 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16

17. Private & Confidential – Copyright Addictive Ltd 2011 Advertising 07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17

18. Private & Confidential – Copyright Addictive Ltd 2011

19. Private & Confidential – Copyright Addictive Ltd 2011

20. Private & Confidential – Copyright Addictive Ltd 2011 simon@addictivemobile.com Sign up for our weekly Mobile Fix mobilefix@addictivemobile.com Follow us @addictivemobile IT’S TIME TO EXPERIMENT

Notas do Editor

One key thing about mobile is that innovation & inspiration is global not just US
We should remember that whilst we are seeing huge disruption already – there is a lot more change coming as billions of people move to smartphone
GAFA drives the innovation and brands need help navigating this new ecology
And because so many people use FB on their mobile we think mobile and social are increasingly the same thing

Iaa june 2013

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