These are the PowerPoint Presentation Slides for the MKTG406/1M Group Presentation, prepared by Arpan K. Das and Orest Vesna.

1. Marketing Communications – Group Presentation

2.  Series of ongoing lawsuits between Apple / Samsung
 Regarding design of smartphones / tablet computers
 Spring 2011, Apple began patent infringement suits
against Samsung
 By October 2011, Apple / Samsung in 20+ ongoing
cases, 10 countries
 By July 2012, companies still embroiled in 50+ worldwide
lawsuits
 Billions of dollars in damages claimed between them

3.  Seoul – June 2011, Samsung files lawsuit
 Central District Court Ruling, August 2012
 Court delivers split decision –
 Cited 5 patent infringements by Apple
 Apple infringed 2 Samsung tech patents
 Samsung violated 1 Apple patent

4.  Tokyo – Samsung cited 2 infringements
 Claimed iPhone / iPad infringed patents
 Apple filed separate patent suits
 Court ruling – in favour of Samsun
 No violation of Apple patents
 Also awarded Samsung’s legal costs be
reimbursed

5.  Düsseldorf – Court ruling, August 2011
 Samsung's products infringed 2 Apple
interface patents
 September 9, 2011, court ruling –
 Favor of Apple - Samsung infringed patents
 Sales ban on Samsung Galaxy Tablet

6.  Washington – August 24, 2012 verdict largely favoured
Apple
 Samsung willfully infringed Apple's design / utility patents
 Apple awarded $1.049 billion in damages
 Samsung awarded nothing in counter suit
 Apple filed request to stop all sales of Samsung products
cited in violation of U.S. patents
 Case to be heard on December 6, 2012

7. • Overview – iPhone market share domination
• Popular Brand Chart
• RIM stock
• Apple focus – on business consumer
• iPhone stock
• Rim losing customers

8. CoolBrands: Top 20 “Cool Brands”
Rank 2012 2011
1 Apple Aston Martin
2 YouTube Apple
3 Aston Martin Harley-Davidson
4 Twitter Rolex
5 Google Bang & Olufsen
6 BBC iPlayer BlackBerry
7 Glastonbury Google
8 Virgin Atlantic Ferrari
9 Bang & Olufsen Nike
10 Liberty YouTube
11 Sony Alexander McQueen
12 Bose Dom Perignon
13 Haagen-Dazs PlayStation
14 Selfridges Ray-Ban
15 Ben & Jerry's Chanel
16 Mercedes-Benz Nintendo
17 Vogue Vivienne Westwood
18 Skype Agent Provocateur
19 Nike Tate Modern
20 Nikon Maserati

9.  RIM stock now approximately $7.72/share
 Competition – increased number of players in market
 Innovation – new ideas help boost sale and entice consumers

10.  Apple’s I-phone appeals to business users
 Features
 Security
 Similarity

11.  Apple stock rises 2.4% after iPhone5 unveiled
 Apple represents 2/3 U.S. stock indexes
 Entire Nasdaq – up 1.4%
 Entire S&P 500 – up 1%
 Apple stock – approximately $681/share

12.  RIM – services mostly business consumer
 At expense of commercial consumers
 Canada – iPhone more popular than
Blackberry
 RIM – loses 21% of customers
 Posts $125 million net loss last quarter
 Apple – picks up dropped Blackberry
consumers

13.  We look forward to your questions /
comments!
 Please use unique Twitter Hashtag –
 Iphone5406MKTG

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15. ARPAN K. DAS
OREST VESNA