HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617

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Adams Company Limited

Matthew Kwan, Principal Consultant of Adams, describes online to offline (O2O) marketing trend and success factors.

Marketing Negócios Notícias e política

HKPC SMEOne & Bank of China “大數據時代新營商之道”
Matthew Kwan 關廣智
Principal Consultant, Adams
June 17, 2014
Copyright © 2014. Adams Company Limited. All rights reserved. 1

DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation is allowed to
circulate publicly.
Copyright © 2014. Adams Company Limited. All rights reserved. 2

Copyright © 2014. Adams Company Limited. All rights reserved.
68mobile
subscriptions
24internet users
15smartphones12facebook users
5China mobile
internet users
6China
internet users
In 100M units
Source:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers
http://www.internetworldstats.com/stats.htm
http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/
http://newsroom.fb.com/Key-Facts
3

Copyright © 2014. Adams Company Limited. All rights reserved. 4
2013年11月11日光棍節
350億人民幣

Copyright © 2014. Adams Company Limited. All rights reserved. 5
Online Offline

Copyright © 2014. Adams Company Limited. All rights reserved. 6
*All names & brands are property of their respective owners

ROI 成本效益在乎…
Copyright © 2014. Adams Company Limited. All rights reserved. 7
RMB 200
Logistics
物流
Exclusive
限量! Positioning
市場定位

持續增長必定要3R 策略
1. Returning Customer
Copyright © 2014. Adams Company Limited. All rights reserved. 8
Gifts & Discount
Customer
Experience
Quality

Copyright © 2014. Adams Company Limited. All rights reserved. 9
Loyalty Program
Up Selling
Cross Selling
持續增長必定要3R 策略
2. Repeating Purchase

持續增長必定要3R 策略
3. Referring Customers
• 接觸客戶量
Critical Mass is
everything!
• 鼓勵互傳 Viral is
all about WOM.
• 必選社交網
Social Media
Network
Copyright © 2014. Adams Company Limited. All rights reserved. 10

進攻策略
• 後現代…Postmodernism/Emotional
• 手機時代…Responsive Website
• 品牌在乎網上知名度…Integrated Online
Marketing
• O2O 在乎 Top of Mind!...Appearance/Frequency
Copyright © 2014. Adams Company Limited. All rights reserved. 11

Thank you!
We look forward to collaborating with you
Find us on
www.adamshk.com
Facebook.com/adams.news
Youtube.com/adams_hongkong
Slideshare.net/adamshk
Copyright © 2014. Adams Company Limited. All rights reserved.
Add us to Phone Book
12

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This is an article being published on the HKTDC HONG KONG MEANS BUSINESS portal. The article is featuring the contents being presented by Matthew Kwan, Principle Consultant of Adams (www.adamshk.com) during the seminar being organized by HKTDC SME Centre. Please refer to the URL: http://hkmb.hktdc.com/sc/1X0A2YIO/%E6%88%90%E5%8A%9F%E4%B9%8B%E9%81%93/%E6%BD%AE%E6%8B%8D%E6%94%BB%E7%95%A5-%E7%BA%B5%E6%A8%AA%E6%B5%81%E5%8A%A8%E8%90%A5%E9%94%80%E4%B8%96%E4%BB%A3

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3. Copyright © 2014. Adams Company Limited. All rights reserved. 68mobile subscriptions 24internet users 15smartphones12facebook users 5China mobile internet users 6China internet users In 100M units Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts 3

10. 持續增長必定要3R 策略 3. Referring Customers • 接觸客戶量 Critical Mass is everything! • 鼓勵互傳 Viral is all about WOM. • 必選社交網 Social Media Network Copyright © 2014. Adams Company Limited. All rights reserved. 10

11. 進攻策略 • 後現代…Postmodernism/Emotional • 手機時代…Responsive Website • 品牌在乎網上知名度…Integrated Online Marketing • O2O 在乎 Top of Mind!...Appearance/Frequency Copyright © 2014. Adams Company Limited. All rights reserved. 11

12. Thank you! We look forward to collaborating with you Find us on www.adamshk.com Facebook.com/adams.news Youtube.com/adams_hongkong Slideshare.net/adamshk Copyright © 2014. Adams Company Limited. All rights reserved. Add us to Phone Book 12

HKPC-Bank of China "Big Data Age Seminar" - O2O Marketing Trend 20140617

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