Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to use most effective online channels to reach customers in China during his presentation at Adams-D&B Seminar on 20110506. The Chinese market is huge, it is important for us to grasp the opportunities to use most relevant channels.
15. Internet User Age Distribution Age 10 to 39 are the mass of population. 44% 56% Male Female Below 10 Below 10 10 - 19 20 - 29 40 - 49 30 - 39 50 - 59 Over 60 *Source: http://www.cnnic.cn/dtygg/dtgg/201101/P020110119328960192287.pdf