Adam Sherk - OPA Social Media Day - 8 Social Media Questions You Should Be Asking Yourself
1. OPA Social Media Day
8 Social Media Questions
March 6, 2012
You Should be Asking Yourself
OPA Social Media Day
March 6, 2012
Adam Sherk
adam@definemg.com
adamsherk
www.DefineMG.com
2. 1. Have we got our buttons right?
• Selection
• Placement
• Formatting
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3. 2. How much Facebook integration is too much?
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4. 3. Are we creating optimized experiences for social
media visitors?
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5. 4. How do we maintain active social outposts
without sacrificing on-site community?
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6. 5. What’s the right mix of diversification?
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7. 6. How does social media impact SEO?
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8. 7. How do we measure success? Are we tracking the
right things?
• Traffic
• Reach
• Activity
• Engagement
• Sentiment
• Goal achievement
• Conversions
• User intent
• On-site behavior
• Format, style, timing
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9. 8. What can we do better?
Photo credit:
http://glenn-snapshots.blogspot.com/
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10. Thank You!
Adam Sherk
adam@definemg.com
adamsherk
www.DefineMG.com