1. Adam Rozan
Oakland Museum of California

3. • A monthly meetup with social media staff from
Bay Area museums
• Issues, ideas, challenges, and collaboration
Questions from BAM SUPERFRIENDS:
• How do you set goals/objectives for social
media programs?
• How do you measure ROI?

4. • How do you integrate collections online, +
control, fear, and guidance?
• Balance between marketing and curatorial?
• Social media policies for museum staff
• Metrics for evaluating social media
• Institutional voice vs. personal
• Cont…
- BAM SUPERFRIENDS

5. • Research leads to practice
• Opening Celebration Weekend – 31 hours
• Start of our LATE NIGHT programming
• 1 of 3 California Futures Conversations
(Technology, Radical Creativity, & Food Justice)
• GOAL-audience participation, real + meaningful
dialogue, maximizing social media

6. • Internal Conversation/Buy In
• BAM SUPERFRIENDS
• Twitter, Flickr, & Library of Congress
• Library of Congress
• Key bloggers + Twitterers

15. Thank You