Serena Software Introduces Orchestrated Application Lifecycle Management (ALM)

1. Serena Software
Introducing Orchestrated ALM
SERENA SOFTWARE INC.
Nov
2010

2. Demand
Today’s App Delivery Landscape
SERENA SOFTWARE INC.2
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
DEVELOPMENT
TEAM
LEADERSHIP
CTO

3. Demand
App Delivery Challenges – from end to end
SERENA SOFTWARE INC.3
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
DEVELOPMENT
TEAM
LEADERSHIP
CTO
No system for
managing over-
whelming demand
Manual processes that
create errors, rework
and waste
Poor collaboration
between development,
QA and operations
Distributed
• By geo and org
• By technology
• By silos of tools

4. Demand
Focusing on Artifacts is Insufficient
SERENA SOFTWARE INC.4
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
LEADERSHILP
CTO
Huge data warehouse
project
Without process,
can’t predict and
improve performance
Narrow focus on
development artifacts
Lacks end-to-end
traceability

5. Introducing Orchestrated App Delivery
SERENA SOFTWARE INC.5
Staff
Customer
Operations
Release
Manager
QA
Build
Engineer
Build
Engineer
CTO
Developer
Scrum
Master
Business
Analyst PMO CIO
CCB
Developer
Demand Develop Deploy
Exec
Sys
Admin
Lowered cost of
compliance
Improved delivery
performance
Drive decision making
and accountability

6. Serena’s Orchestrated ALM Solutions
SERENA SOFTWARE INC.6
Serena
Orchestrator
Demand Develop Deploy
Serena Demand
Management
• Request Management
• Portfolio Analysis
• Requirements Mgmt
Serena Development
Management
• Change & Configuration Management
• Work & Project Management
• Quality Management
Serena Release
Management
• Release Control
• Release Vault
• Release Automation
ALM Process Intelligence | ALM Audit Trails
Dashboards and KPIs