What you should consider if you're a developer looking to turn an app into a business. I first gave this talk at GeekUp Nottingham in Jan 2014

1. Development's The Easy Bit
adam@onediary.com
@adambird
onediary.com

2. Getting to Launch
• Show you what we're building
• Tech and Services
• Company and finance
• Prep for launch
onediary.com

3. Summary
• Productivity wrapper for existing calendar
services
• Delivered as a service, not a phone app
• Initial focus on getting stuff into your
calendar
• Vision is to redefine calendar services
onediary.com

4. Demo
onediary.com

5. One Diary Stack
• Ruby + Rails
• HTML + Javascript + Angular
• MongoDB and Redis
onediary.com

6. Hosting
• AWS
EC2, S3, Route53, CloudFront
• Heroku
Staging
• MongoLab
• Redistogo
• Cloud66
onediary.com

7. Services
• airbrake.io
• mixpanel.com
• intercom.io
• github.com
• semaphoreapp.com
• postmarkapp.com
• trello.com
onediary.com

8. Legal
• Check your employment contract
Can you own your work?
• Do think about security
See Buffer hack
• Privacy Policy & Terms of Service
http://automattic.com/privacy/
http://en.wordpress.com/tos/
onediary.com

9. Company & Taxation
• Companies House - £15 + £13pa
companieshouse.gov.uk
• VAT - Cash or Invoice Accounting
hmrc.gov.uk
• Annual Accounts
Get an accountant
• Accountancy Software
clearbooks.co.uk
onediary.com

10. Ownership
• Shares
Founders and investors
• Options
Should vest
• It's all about risk
• Joel's Totally Fair Method to Divide Up
The Ownership of Any Startup
onediary.com

11. Launch
• Always be pitching
Understand language that works
• Demo as soon as possible
To people you don't know
• Build a mailing list
betali.st
• Actually launch
Find an escapable reason
onediary.com

12. Bird's Top Tips
• Be ready to work anywhere
• Small and fast laptop
• CI pipeline
• Take trains
• Get someone else to do development
onediary.com

13. Making calendars flexible & collaborative
adam@onediary.com
@adambird
onediary.com