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microformats
 what   are
        they

           ?
&why    do I
        care
what   are
       they
RDF
Semantic
 eb
W OWL
Separate
 eb
W
machines
Web
  tandards
S
(X)HTML
 semantic
 web
microformats
same
web
humans
low hanging fruit
where
relationships          XFN
licensing       rel-license
people                hCard
events          hCalendar
how
rel attribute
  the relationship from the
  current document
  to the anchor specified by
  the href attribute
<link rel=“stylesheet” href=“foo.css” />
<a rel=“help” href=“foo.html”>help</a>
rel-license
<a rel=“license”
href=“http://creativecommons.org/
licenses/by/3.0”>
Some rights reserved
</a>
XFN
<li><a rel=“friend met colleague”
    href=“http://suda.co.uk/”>
    Brian Suda
    </a></li>
<li><a rel=“friend met co-worker ”
    href=“http://andybudd.com/”>
    Andy Budd
    </a></li>
class
attribute
for general purpose
processing by user
agents
hCard
<li class=“vcard”>
    <a rel=“friend met colleague”
    class=“fn url”
    href=“http://suda.co.uk/”>
    Brian Suda
    </a></li>
vCard
BEGIN:VCARD
N:Keith;Jeremy;;;
FN:Jeremy Keith
ORG:Clearleft;
TITLE:Web Developer
TEL;type=CELL:+44 7792 069292
END:VCARD
iCalendar
BEGIN:VEVENT
LOCATION:San Francisco
DTSTART;VALUE=DATE:20071022
DTEND;VALUE=DATE:20071025
SUMMARY:Voices That Matter
END:VEVENT
hCalendar
Voices That Matter is taking place
in San Francisco from October
22nd to 25th.
<span class=“summary”>
Voices That Matter
</span>
<span class=“location”>
San Francisco
</span>
abbr
element
<abbr title=“2007-10-22”
class=“dtstart”>
October 22nd
</abbr>
flickr.com/photos/tantek/1341747652/
expose           CSS
discover     Operator
convert    Technorati
mashup      portability


    why    do I
           care
last.fm
 upcoming
       google maps
flickr
semantic
web of data
     pownce
flume
yahoo local twitter
API
microformats
     markup
        text

               complexity→
what
about spam
        trust
      growth
The
Process
whatare
    they
where
  how
           ?
&
whydo I
   care
adactio.com

thank
  you
microformats.org

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Microformats: what are they and why do I care?