1. eProspecting vs eMarketing
Deliver Monetized Leads Faster
Bret Smith
Founder & Managing Principal, High-Impact-Prospecting
Jeff Linton
Product & Field Marketing, Act-On Software
www.act-on.com | @ActOnSoftware | #ActOnSW

2. Today’s Presenters
Bret Smith Jeff Linton
Founder & Managing Principal Product & Field Marketing
High-Impact-Prospecting Act-On Software
www.act-on.com | @ActOnSoftware | #ActOnSW

3. Agenda
• Challenge
• Choosing a Solution
• Implementation
• Results
• New Project – New Opportunities
• Partnering with Act-On
• Closing – Q&A
www.act-on.com | @ActOnSoftware | #ActOnSW

4. Challenge
• Why were you looking to
change?
• What specifically wasn’t
working?
• What was the cost of
not making the change?
www.act-on.com | @ActOnSoftware | #ActOnSW

5. Choosing a Solution
• What goals were
identified?
• What type of plan was put
in place?
• What steps were taken?
• What did you find and how
long did it take?
www.act-on.com | @ActOnSoftware | #ActOnSW

6. Implementation
• Quick Start-up Time
• Hit the ground running
• No drain on resources
www.act-on.com | @ActOnSoftware | #ActOnSW

7. Results #1 – Saving Time and Labor Costs
• What happened after the
implementation?
• Was it what you expected?
• What advise would you
provide today?
www.act-on.com | @ActOnSoftware | #ActOnSW

8. Results #2 – Deliverability
• How is this different from
the past?
• Where is the value for you
and your company?
www.act-on.com | @ActOnSoftware | #ActOnSW

9. New Projects – New Opportunities
• What specific growth have
you experienced?
• How is this changing your
company?
www.act-on.com | @ActOnSoftware | #ActOnSW

10. Partnering with Act-On
• What specific growth have
you experienced?
• How is this changing your
company?
www.act-on.com | @ActOnSoftware | #ActOnSW

11. Closing
• Case study
“Demand Generation Agency Saves 1,000
Hours/Year of Labor – While Increasing
Market Opportunities”
Download
www.act-on.com | @ActOnSoftware | #ActOnSW

12. Q&A
• Bret Smith
• Founder & Managing Principal
• High-Impact-Prospecting
• bret@high-impact-prospecting.com
• Jeff Linton
• Product & Field Marketing
• Act-On Software
• jeff.linton@act-on.net
www.act-on.com | @ActOnSoftware | #ActOnSW