Businesses using social media typically share common goals - to increase brand awareness and generate leads. There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge.

1. Don’t #Fail Me Now
Common struggles businesses face when using social media
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2. Excessive tweeting
You probably don’t have 63 useful things to
say every day. (key word: useful) Moderation
is key!
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3. Incorrect use of hashtags
#Don’t #overuse #hashtags, but know when
one can propel your #marketing message. Try
using Topsy to identify #tags relevant to your
biz.
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4. Ignoring your users (aka potential customers)
Stay social, ask questions, engage and
listen. Your customers have options, you
don’t.
www.act-on.com | @ActOnSoftware | #ActOnSW

5. Using only text on G+
Adding media to
your G+ page
adds interest and
provides value to
your customers
(e.g. video,
reports, photos…).
www.act-on.com | @ActOnSoftware | #ActOnSW

6. Disregarding LinkedIn groups
Whatever your expertise is, chances are
there is a group for it. Use this opportunity to
network & connect.
www.act-on.com | @ActOnSoftware | #ActOnSW

7. You snooze, you lose
Social media = constant change. Keep
exploring, learning & embracing new social
media methods.
www.act-on.com | @ActOnSoftware | #ActOnSW

8. Connect with us
Facebook
Twitter
Google Plus
LinkedIn
Marketing Action Blog
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