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Act-On Marketing Infrastructure Survey Results,[object Object],David Appelbaum,[object Object],CMO,[object Object],Act-On Software,[object Object]
Responses by Company Size (# of Employees),[object Object]
Total Marketing Program Investment – all companies,[object Object]
Marketing Programs - 500 Employees,[object Object]
Marketing Programs - 250 Employees,[object Object]
Marketing Programs - 75 Employees,[object Object]
Marketing Programs - 25 Employees,[object Object]
Top Sales Contributors,[object Object],500 Employees,[object Object],250 Employees,[object Object],75 Employees,[object Object],25 Employees,[object Object]
Campaign Challenges:,[object Object],Resources needed to launch and manage a campaign,[object Object]
Dedicated Marketing Operations Resource,[object Object]
Campaign Management Tools,[object Object],500 Employees,[object Object],250 Employees,[object Object],25 Employees,[object Object],75 Employees,[object Object]
Campaign Management Satisfaction,[object Object],250 Employees,[object Object],500 Employees,[object Object],25 Employees,[object Object],75 Employees,[object Object]
Campaign Management Satisfaction – Consolidated,[object Object]
Survey Conclusions ,[object Object],Email Marketing still top channel,[object Object],Resource constraints top challenge,[object Object],Using multiple marketing tools most common,[object Object],Almost 50% dissatisfied with marketing tools ,[object Object],For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent. ,[object Object]
The Act-On Approach,[object Object],Providing Marketers the ‘Art and Science’ of Marketing.,[object Object],[object Object]
Easy to use graphical metrics and reporting for maximum campaign effectiveness
No reliance on IT for installation, management and support
Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more

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Act-On Marketing Survey - Results - July 14, 2011

Notas do Editor

  1. NEED GRAPHIC W/O black behind it