Slides from first social media for charities course held in Clover Hill Village Hall, Bowthorpe on 24th November 2010. This course was delivered by Kate Elliott of Active Marketing & Design for SM Associates, affiliated to Voluntary Norfolk.
2. What is Social Media?
Web 2.0
A category of websites that is based on user participation and user-generated content
Share, discuss, recommend, word of mouth, communicate, exchange
www.facebook.com
www.blogger.com or www.wordpress.com
www.youtube.com
www.twitter.com
www.linkedin.com
3. What is NOT Social Media?
Spending all day chatting online to your mates about weekend plans
Spamming
Broadcasting sales messages without listening to customer feedback
4. Why should I care about using social media for
my organisation?
• Twitter had 18 million global users at end of 2009 – mashable.com
• Facebook now has over 500 million active users; more than half of which visit the
site at least once a day – Facebook.com
• Facebook is the second most visited website in the UK (7.14% of visits in July
2010) – mashable.com
• “The age of the average web 2.0 (ergo social media) user is 33” - PC World
• 44% of UK residents have a social media profile
• 8% increase in 2010 in people who have commented on blogs
• 23% - 45% of UK web users now access content via a mobile phone
•It’s FREE!!!
5. Purposes that people use social media for (UK)
0% 5% 10% 15% 20% 25%
Checked
newsinformationweathersports
results
Got information on local leisure,
e.g. restaurants, clubs, pubs, etc.
Downloaded mapsdirections
Communicated with someone
via a social networking site.
Created updated a personal
profile on a social networking
site e.g. myspace bebo
facebook
Financialstock market
informationtrading
Women
Men
8. How to Use Social Media for Your Organisation
• Integrate with current website
• Trial and error
• Inform and educate
• Encourage and engage conversation
• Be helpful and share expertise
• Be honest and true to your brand/ethics
9. Tip & Tactics
• Select your tone of voice – consistent with brand
• Don’t be too “salesy”
• Help and share
• Take care with automating content
• Watch & listen before you “speak”
• www.bit.ly and www.tinyurl.com
10. Ask questions & engage
“We have noticed in increase in calls to our helpline about …. – have you
noticed a similar problem?”
“Join our survey about women and equality here:
http://www.surveymonkey.com”
“How are your pets coping with the bad weather? Post your snow pics here”
“We have been working through the night on this rescue project” (pic and link
to full story on own web)
“We’ve received a flood of donations to our charity shops this week (pic)”
13. www.facebook.com
• Established in US for students
• Retains very “social” image
• Balancing public/personal profile
• Groups vs fan pages
• Redwings & Spillers Horse Feeds
• 15,500 fans
14. www.youtube.com
• Video sharing channel
• Rich media content
• 2nd
largest search engine
• World Horse Welfare – 1 million viewers
• Supports PR activity – news channels love it!
• 5-10 min news or advice videos
• 80+ films
17. Useful Links
•www.mashable.com - Social media news
•www.bbc.co.uk/click - The BBC’s technology website
Tools to update several social media networks at once
www.tweetdeck.com
www.hootsuite.com
18. Kate Elliott
Marketing Director
Active Marketing & Design Ltd
5 Progress House
Plantation Park
Blofield
Norwich
NR13 4PL
Tel: 01603 716700
kate@activemd.co.uk
www.activemd.co.uk
Twitter ID: activemdkate
Facebook/Linked In: Kate Elliott
Blogger: activemarketingadvice
Contacts
