More than a Pretty Comp
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There’s a lot of work that goes into designing a website and it’s what you don’t see that is probably the most important. This session will cover the important steps to designing an effective website that truly solves client’s problems. A must hear for freelance designers, professional designers, and anyone that wants to put web strategy on their LinkedIn Profile.
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More than a Pretty Comp
- 1. More than a Pretty Comp
- 2. Andrew Searles andysearles.com @acsearles dribbble.com/acsearles slideshare.net/acsearles
- 3. Design is not Art Design is not Magic Ninja designed by John O’Shea from The Noun Project. Mustache designed by Bryn Mackenzie from The Noun Project
- 8. 1 Goals Goals = Problems (stated in a positive light) Make ‘em Measureable Make ‘em Specific 7 1 2 3 4 5 6 8
- 9. Increase Referrals from General Practitioners Efficiently in New Patient Onboarding Process Rebranding for the new Name
- 10. Increase Qualified Leads Through a “Request a Quote” Form Increase Brand Awareness
- 11. 2 Define Your Audience
- 12. 2 What do you want? $
- 13. USERS CALLS-TO-ACTION New Patients/Caregivers Forms and Paperwork Referring Physicians Who is My Doctor Current Patients Refer a Patient
- 14. USERS CALLS-TO-ACTION Contactors/Sub-Contactors Request a Quote Business Owners Sports Complexes Home Owners
- 15. 3 Structure Content Types Site Map User Flows
- 18. Pencil designed by John Caserta from The Noun Project
- 19. You Have Options
- 20. (Take it to the Web) Personal Note
- 21. Audience Site Map 1 2 3 4 Goals Calls to Action
- 22. Sketches CSS 5 6 7 8 List Priorities HTML
- 23. 9 Done
- 24. Andrew Searles andysearles.com @acsearles dribbble.com/acsearles slideshare.net/acsearles