This document summarizes a Salesforce user group meeting about mobile customer engagement. It discusses how mobile is shifting habits and requires new approaches to relationships. It then outlines Acromobile's mobile engagement solution, including features like branded apps, marketing suites, and cloud services. Acromobile's architecture and pricing models are also summarized. The presentation concludes by emphasizing that engagement is key to success with mobile.

1. CONFIDENTIAL
SALESFORCE USER GROUP
SEPTEMBER 18, 2013

2. We are here
THE MOBILE SHIFT

3. Not about technology

4. Change in habits &
behaviors

5. Requires new approach
to how relationships
are built

6. WHAT IS MOBILE CUSTOMER ENGAGEMENT ?
MOBILE
MARKETING
MOBILE
COMMERCE
SERVICE &
SUPPORT
YOUR
BRAND

7. Fully Branded Apps & Mobile Web
ENGAGE
Marketing Suite
CLOUD SERVICES
Customer
Database
Campaigns
Content
Analytics
THE ACROMOBILE MOBILE ENGAGEMENT SOLUTION

8. DEVELOPMENT:
35% of cost of ownership
MAINTENANCE:
65% of cost of ownership
Source: Forrester Research, Inc. 2012
Expensive &
Not an
Engagement
System
THE PROBLEM WITH APPS

9. Location Search
Content
Acromobile Engage
iOS, Android, MobileWeb & Web
Get Help
Places
Acromobile Cloud Services
CONFIDENTIAL
Acromobile Connect
ACROMOBILE SOLUTION
Event Registration Product Catalog
Service Request Order / Purchase
Submit Feedback
Drag and drop
enterprise integration
Events Products
Orders Payments Content
Deals Contact Profiling Messaging
Devices
Workflow &
Approvals
Analytics

10. Messaging
User Registration
& Login
Content
Acromobile Engage
iOS, Android, MobileWeb & Web
Themes Custom Apps
Data Feeds &
Optimization
TEMPLATES
CUSTOMER
SPECIFIC
TEMPLATES
Public
API
Secure
API
Data Objects
Screens
Business Logic
Analytics
Configuration
SECURITY
Customer Orgs Apple
API
Data Objects
Message Queues
Logs
Image Processors
Authentication & Authorization
Multi-tenant Services
Amazo
n API
Google
API
SOAP
API
Acromobile Cloud Services
CONFIDENTIAL
Acromobile Connect
ACROMOBILE ARCHITECTURE

11. HOW TO GET STARTED WITH MOBILE
DEFINING YOUR FIRST APP
PROVIDING UTILITY
CUSTOMER INTELLIGENCE
SELF SERVICE

12. ACROMOBILE DEMO

13. CAPTURING
LEADS
Use-case:
Event Marketing and
Registration

14. CAPTURING LEADS
Use-case:
Enquiry -> Lead

15. GETTING STARTED WITH ACROMOBILE
PILOT
• Objective
• Create and configure
content for the app
• Create and test
campaigns
• Play around with apps
and see data captured.
• Objective
• Deploy live with focused
use cases
• drive app adoption and
learn about behavior.
• minimize impact on
existing business
processes.
TRIAL

16. • Companion app to bank-issued credit cards
• Location-enabled Merchant promotions,
benefits & concierge services
• Social integration
• Native iOS & Android apps created in 2 weeks
ACROMOBILE CUSTOMER EXAMPLE
CONFIDENTIAL
Featured

17. • Complete Event Listing &Ticketing solution
• Mobile SEO & Social integration
• Sold out over 20 events since launch
• Native iOS & Android apps in 5 weeks
CONFIDENTIAL
ACROMOBILE CUSTOMER EXAMPLE

18. • Member Authentication
• Event listings & registration
• Commerce & Payments (via PayPal)
• Social Integration
• Sub $10,000 annual subscription
CONFIDENTIAL
BMW M-Club
Aston Martin Club
Member Management Apps
ACROMOBILE CUSTOMER EXAMPLE

19. • Full event apps
• Featured content
• Exhibitor directory & Speaker biographies
• Event listing & surveys
• Native iOS & Android apps done in 4 weeks
CONFIDENTIAL
CeBIT Australia
ACROMOBILE CUSTOMER EXAMPLE

20. CONFIDENTIAL
ACROMOBILE CUSTOMER EXAMPLE

21. PROFESSIONAL SERVICES
a) One-time Setup fee for “in-platform” deployments
b) Customizations - platform and/or apps
ANNUAL SUBSCRIPTION FEE
EDITION
Basic
Advanced
Professional
Enterprise
MAUs
The number of
Monthly Active Users
(MAUs)
Based on a ‘Capacity’
model
USER LICENSES
Number of user
licenses required for
admin users, general
users & partner users
+
CONFIDENTIAL
ACROMOBILE PRICING MODEL

22. ENGAGEMENT IS KEY TO MOBILE
MOBILE
MARKETING
MOBILE
COMMERCE
SERVICE &
SUPPORT
YOUR
BRAND

23. Thank You
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