Personal Branding Presentation
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PowerPoint presentation developed for a workshop on personal branding and social media.
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Personal Branding Presentation
- 1. Personal Branding Strategies for Success
- 2. Overview Marketing & Branding Discover Your Purpose Digital Tools Facebook Twitter LinkedIn Networking
- 5. Price
- 6. Place
- 8. Building a Brand ? Birth name: Marion Morrison Brand name: ? ? ? ? ?
- 9. Building a Brand ? Birth name: Marion Morrison Brand name: John Wayne
- 10. Building a Brand ? Birth name: Stefani Germanotta Brand name: ? ? ? ? ?
- 11. Building a Brand ? Birth name: Stefani Germanotta Brand name: Lady Gaga
- 12. Building a Brand ? Birth name: Terry Bollea Brand name: ? ? ? ? ?
- 13. Building a Brand ? Birth name: Terry Bollea Brand name: Hulk Hogan
- 14. What is a brand?
- 16. Discover Your Purpose What is your ultimate goal? To land your dream job.
- 17. Discover Your Purpose Develop a 5-year plan Internships Job-shadowing Informational Interviews Visit the Career Center!
- 18. Discover Your Purpose ACTIVITY:Define your values
- 19. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
- 20. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
- 21. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
- 22. Editor of High School Paper Publicity Director, UGA Heroes Tutoring English Advertising Minor Dog-Sitting Visited Michigan Communications Class Psychology Major My Life Moved to Georgia Relay for Life Fundraising Marketing Internship Chemistry Class Travel to Central America Sky-Diving Omega Delta Sigma Sorority Public Speaking (HS Graduation) ACTIVITY:Map Your Strengths
- 23. ACTIVITY: Create a vision
- 24. BRANDING TOOLS: RESUMES & COVER LETTERS
- 26. Advertise vacancies
- 28. Greater flexibility
- 30. Building a Resume Begin by listing ALL experiences Coursework Volunteer work Previous jobs Honors/Awards Add Descriptions Be specific Quantify Identify Transferable Skills
- 31. Building a Resume Heading Clean and simple Email, phone, LinkedIn, etc. No pictures Formatting One page Section headings Objective/Summary Education Professional Experience Related Skills/Coursework Awards/Distinctions/Honors References
- 32. Building a Resume Customize Identify key words http://www.wordle.net/ Utilize strong wording Actions verbs http://www.career.uga.edu/multimedia/ActionVerbs.pdf Does your resume communicate your brand?
- 34. Cover Letters Demonstrate value: “Thisis what I can do for your company.” Provide examples: “In my last position, I….” Key words/phrases Communicate your brand: What is your promise?
- 35. BRANDING TOOLS: SOCIAL MEDIA
- 38. Find a JobSuccess Stories:
- 40. Find a JobIt’s been reported that 75% of hiring managers use LinkedIn during the hiring process!
- 43. Set up an “Ego Search”http://www.google.com/
- 46. Set up an “Ego Search”
- 50. Set up an “Ego Search”
- 52. Consider existing links, websites, email addresses, etc.
- 55. Customized vs. Automated communication
- 56. “Do as the Romans do…”
- 58. Be Concise and ConsistentFrom Penn Career Services: http://www.vpul.upenn.edu/careerservices/undergrad/online_persona.html
- 59. First up…
- 60. Facebook Privacy settings Appropriate posts Managing your friends Including…. - Co-Workers (peers) - Supervisors - “Professional” Contacts
- 61. Facebook Consider your key values, skills, and professional goals: What things from that list might I guess about you if I saw your Facebook profile? What other (good or bad) messages are you sending that are inconsistent with your professional “brand”?
- 62. Facebook Who are the people you spend time with? You are a product of your environment. Consider the value of your relationships…even digital ones!
- 63. Facebook How Employers Use Facebook: Fan Pages Status & Twitter Updates Promotions & Events Please “Like” Us!
- 64. Twitter
- 65. Twitter Asks "What's happening?" Micro-Blogging: 140 Characters Real-Time, Conversational “Searchable Public Forum”
- 66. Twitter Benefits of Using Twitter: Create Content (and VALUE) Reinforce Personal Brand Network, Engage, and Connect
- 68. Utilize hashtags (#interview #jobs #career #hiring)
- 69. Follow as many people as possible (pros vs. cons)
- 70. Create lists to make content more manageable
- 71. Timing of tweets – 10 tweets in 10 minutes isn’t a good thingTwitter Tips Building Your Brand: www.twellow.com, www.wefollow.com, www.listorious.com
- 72. Twitter Tips Using Twitter Effectively: Brand/Perspective vs. Boring Followers Original vs. “Retweeted” Content Professionalism vs. Personality Communicate vs. Broadcast
- 74. Position Title
- 75. Company Name
- 76. Industry
- 77. Professional AssociationsTwitter Tips Using Twitter for Your Job Search? http://www.twitjobsearch.com/
- 79. LinkedIn
- 80. LinkedIn “Professional” Social Media Platform Over 120M users Present in over 200 countries “As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.” Source: http://press.linkedin.com/about
- 81. LinkedIn Build a profile Clean, Compelling Connect w/ Other Resources Focus on your BRAND Written Resumes vs. LinkedIn Status Updates Make a Complete Profile! Skills, recommendations
- 83. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections
- 84. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections
- 85. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections Job Board
- 86. LinkedIn Networking on LinkedIn: “Advanced” People Search Alumni, clubs, professional group connections Groups and Company Pages Alumni, clubs, profession group connections Job Board Remember to: Add value Customize messages Be professional Follow-up!
- 87. Other Social Media Tools Good experience in…. Public Relations/Writing Web content development Technology and social media Build Credibility Focus on message and IMAGE Welcome to the Information Age…. CONTENT = CREDIBILITY!
- 89. Interactive Resumes Demonstrate skills in… Web design Media production Art Writing Creativity Connect to…. Blogs Twitter
- 91. Networking Get Involved Local, State, National Events, publications, online resources Follow Up ASK! Business Cards Be prepared Incorporate other branding tools (.i.e. LinkedIn)
- 92. Elevator Pitch “I love when I meet when someone who is passionate about something,” said one recruiter. “You can be passionate about fishing, horses, anything! Passion is interesting and memorable.” http://www.pwc.com/us/personalbrandweek
- 94. ACTIVITY: Action steps What can you do to work toward your vision? What changes will you have to make to achieve your goals? Make sure your goals are SMART!
- 96. QUESTIONS?
- 98. Personal Branding 101, Ryan Rancatore
- 99. Personal Brand Week 2.0, PricewaterhouseCoopers LLP
- 100. Personal Branding Blog, Dan Schawbel
- 101. The Savvy Intern, YouTern.com
- 102. JohnSpence.comUGA Career Center 2nd Floor Clark Howell Hall Phone: 706.542.3375 Email: career@uga.edu Website: http://www.career.uga.edu/
Notas do Editor
- Ask the questions: Who here already has an idea of what their “dream job” is? Who here knows the field they want to work in, but is not sure of exactly what type of job they want? Who here is still deciding on a major? Perhaps get students to share about their “dream job” if time allows.
- Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
- The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
- Now it is time to go a step further and think specifically about what you envision for your future. Using the prompt provided, take a few minutes to write down what you want your life to be like five years from now. BE SPECIFIC. Write down as many details as you can think of – where you want to live, what sort of family life (if any) that you want to have, pets, job, salary, work environment, cars, hobbies, volunteer involvements, etc. Once students are done, have 1 or 2 share. Ask them: Looking at the vision you have for your future, what kind of obstacles do you see in your path? In what ways are you currently on track to realize your vision?
- Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
- In small organizations, there is a greater likelihood that you may be able to “cold call” and submit your resume, or network directly with the person who will hire and supervise you. They may also be less likely to advertise openings. Small companies – IF they are growing – may also have more flexibility to create a position, and they are likely to have less rules and regulations regarding the hiring process.
- Two basic resume formats:Functional – Skills and experiences are arranged by category. For example, you may list experiences from several different jobs under heading “Customer Service” or a heading such as “Management.”Chronological – Work experience is arranged in chronological order, beginning with the most recent. This resume format is more commonly used by college students seeking entry-level positions.
- Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
- Now have students list two or three areas that they need to focus on to work toward their vision. Are there specific professional experiences they are lacking? Skills they need to acquire? People they need to connect with? For each area, create one or more SPECIFIC goals that they can begin working toward. Discuss how goals should be SMART. In small groups, allow students to share their vision & goals and get input from others. Encourage them to ask each other exploring questions and share what types of sacrifices/changes they may need to make to be successful. Finally, have them condense their five-year vision into a description that is 1-2 sentences in length. This is their “marketing objective.”