As baby boomers age and older adults become more active on social networking sites, organizations working with older adults are faced with increasing pressure to tweet, 'like' or vlog about their latest activities. This webinar will lead participants through an online tour to better understand how organizations like yours are using Facebook, YouTube, Twitter and blogs to expand their networks and better communicate with populations that are otherwise hard to reach. Starting from the basics, participants will learn social media set up, maintenance and traffic analytic skills.