2.  The purpose of a business is to create a
customer.
 Peter Drucker
 If no one is willing to pay you for your
product, you don’t have a business
2

3.  There’s generally a reason why they’ve
become rare.
 Higher Costs
 Lower Productivity
 Discounted prices

5.  Not in a commodity business
 Need higher price point to achieve a margin
 Need to develop marketing skills

6. We finally eliminated the f***ing middlemen.

7.  Pros
 Helps with brand awareness
 Gives credibility
 Larger sales volume
 Consistent orders
 Pick to order
 High quality standards
 Cons
 Accounts Receivable
 Inconsistent orders
 High quality standards
 Infrastructure
7

8.  Pros
 Higher volumes
 Kill and cut to order
 Lower transportation cost/unit
 Grading Standards
 Can focus on what you do well/enjoy growing
 Cons
 Lower margins
 Pressure on margins
 Infrastructure to pick and pack high volumes
 Grading standards
 Cashflow
8

9.  Pros
 Customer comes to you
 Retail prices
 Small investment
 Cons
 Customers are in your yard
 Staffing regardless of whether there are customers
 Kill and cut on spec - waste
 Infrastructure
 Cashflow
9

10.  Pros
 Existing base of customers
 Retail prices
 Consistent repeat customers
 Ride on the coat tails of group marketing
 Cons
 Kill and cut on spec
 Cashflow
 Weather dependent
10

11.  Pros
 Cashflow
 Kill and cut to order
 Margins
 Flexibility to move what’s ready
 Planning
 Cons
 Consistent output week in and week out
 Fewer customers
 Must raise multiple species
11

12.  Farmers’ Markets
 Slow Food
 Internet
 CSA Farms
 EatWild
 Chowhound

13.  Organic
 Free from
 Pastured
 Grass-fed
 Breeding Stock

14.  It’s about the story and the relationship
 Nobody is going to call you looking for
Tamworth pork.

15. QUESTIONS?
 www.stoddart.ca
 www.realdirt.ca
 @stoddartfarm
 harry@stoddart.ca
 ca.linkedin.com/in/harr
ystoddart/