16. Lighting and sound Record a test video to review the quality of lighting and sound Make sure background sound is not distracting Turn on all of the lights at the location. An inexpensive lighting kit can reduce shadows and dark corners. Sima SL-20LX Ultra Bright Video Training & Education
17. Microphone If you plan to edit your video, use an external microphone. The Kodak Zi8 has jack for external microphone Sennheiser Lavaliere Microphone, Sony WCS999 Wireless Microphone Training & Education
18. Review of equipment Buy a Tripod - an unsteady hand can ruin a video. Keep your elbows against your body as you shoot. Monopod – One legged tripod Manfrotto 680B Mini tripods Joby Gorrillapod xshot camera extender Training & Education
20. Editing software MovieMaker (PC Users – Free) Imovie (MAC Users – Free) Camtasia Vegas Movie Studio Adobe Premiere Final Cut Pro (MAC Users) Training & Education
21. Most every editing program has a Storyboard and Timeline view. You can alternate between the two. You'll need to be in Storyboard to insert transitions, and you'll need to be in Timeline to clip the length and add titles. Training & Education
47. Video file format Video File Formats YouTube accepts a wide variety of video formats: •MPEG-4 is YouTube’s preferred upload format because it provides a good compromise between picture quality and file size. AVI is the output used by many popular photo editing programs. •MOV, WMV load easily onto Youtube
50. Marketing Ideas Uploading to Youtube and other video marketing directories Including videos within written article content and submitting to various platforms Creating a property specific landing page and/or mobile website with your virtual home tour Feeding listing data to social media pages, the MLS and other property marketing sites
62. Ideas • Welcome Video –Who are you, what is your USP • Introduce them to your team. Place this video on the “About us” Page. • Testimonials from your past clients. Let them tell your story! • Events in your community • Answer commonly asked questions, what to expect during the home buying process. • What’s happening in the market? Include your commentary • Buyer tours - Send video emails of homes you have previewed for your buyers. • Real Estate communities - Showcase your community to buyers • Video local business owners about why their business is unique • Create a virtual relocation package for your community • 24-7 Tours of homes - Tell the real story – why living there is special • Just Moved Tour to give to happy buyers to share with their friends and family.
The Sony® WCS999 Wireless Microphone System is perfect for use with video camcorders and portable audio recorders, carrying a transmission range up to 150 ft. The kit comes complete with a lavaliere microphone, transmitter, receiver and monitoring ear phone and 3 channels with selectorswitch for low interference
