What is the value of a professional association in a changing universe of information and knowledge?

1. Change is Constant Marjorie Hlava President , Access Innovations

2. Our World has Changed Gutenberg to 2001 Keepers of collections Physical Digital Now interface between reams of data and the untrained but motivated user local nerve center for information access to data and connections to peers domain knowledge and people knowledge and access to information take the world of data, combine it with the people in this community and create value. http://sethgodin.typepad.com/seths_blog/2011/05/the-future-of-the-library.html Australian study predicted that 65 percent of preschoolers would eventually work in jobs and careers that do not currently exist.

3. Doing Business at the Speed of Thought Communicating in 140 characters Twitter Text Small screens Small thoughts Always connected Social Networking

4. Technology Cell Phones Smart Phones Netflix iPod Tablets iPad Digital Journal collection bundles e-books Google Linked data Blackberry E-mail Webex Skype Blogs Twitter LinkedIn Facebook YouTube MySpace

5. Landscape is Changing New fields driven by technology Information Architects, KM, KOS New associations Data Mapping Buzz Santa Fe Meeting Large attendance Interests and focus - Old Associations merge, fold or morph ASIDIC AISTI EUSIDIC SCIP

6. Changing Funding Models Demographics are increasingly challenging We cannot continue to use Eminent Domain as a driver Build more Consume more Add more people Increase the GDP Increase taxes Research and Universities dependant on primarily on tax revenue Grant funding Government contracts Donations UNM 25% from State last year 15% this year Funding models facing pressure to change

7. Who should pay? When the company pays for membership, Most let membership continue indefinitely When a member, who first used his boss’s membership Then decided to pay for his own Didn’t think the $100 paid was worth it. Companies are changing association membership from company-paid to personal-paid causing problems for some of the biggest trade groups and membership societies. How will members pay for meetings and memberships?

8. Changing Roles Libraries to IS to CS What we do is changing What our customers need is changing Libraries have changed Librarians rules must change Information Science has changed Computer Science is moving faster than Information Science Information Science is moving faster than Librarianship

10. The interface between IS and CS Higher coherence in the CS areas (areas at the bottom left) More recent mean reference ages Indicate a faster incorporation of recent findings, Therefore, CS is moving much faster than IS.

11. Systems Manipulating Knowledge Search domination Steering the Bayesian engines Tricking the search systems Steve Arnold Personalization and "shaping" content to push ads in the 2005 The Google Legacy. Google's personalization algorithms effect search results. Yahoo and Microsoft do the same thing,. Knowledge is Power http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html"The Filter Bubble: what the Internet is hiding from you." Eli Pariser,– Chair of MoveOn.org

12. Filter Bubbles

13. Information Guides Needed “Ask an Expert” Sites 2005 – 15 % used such sites 2009 – 43% used them “librarian” usage is flat 83% of those who used librarian perceived value Embed ourselves in the expert sites ! http://www.libraryjournal.com/lj/home/889752-264/stuck_in_the_past_.html.csp

14. We need discussion on the issues Associations exist for the mutual enrichment and advancement of their members Formed for a common threat or need Discussion forums Learning – continuing education Common purpose Certify members of a new profession More than 1,000 new associations and clubs are formed each year (ASAE) Volunteer-run with no paid staff Local support and exchange Social Interaction / networking

15. New Mexico Association Memberships SLA - 50? (Rio Grande Chapter) (formerly Special Libraries Association) ASIST - 31 (No chapter) (American Society For Information Science and Technology) MLA – 15? (South Central Chapter) (Medical Library Association) AALL - 15? (No Chapter) (American Association of Law Librarians) AIIM – 30 (No Chapter) National Microfilm Association Association for Information and Image Management. Enterprise content management (ECM) association. ISKO NKOS KM AIIP – 6 ? (No Chapter) (American Association of Independent Information Professionals) ACM – 30? (Rio Grande SIG Graph) educational and scientific computing society, STC – 21 (New Mexico Kachina) Society for Technical Communications (Writers) ASI – 3 ? (American Indexing Association) AISITI – 9 nonprofits – New Mexico http://www.aisti.org/news/2010retreat ISTEC – 84 in SA, 5 in US, 8 corporate Ibero-American Science and Technology Education Consortium Headquarters in ABQ TOTAL - About 200 People NMLA, ALA, and GALA serve a different interest group

16. What might our members look like? Information professionals Librarian Researchers, Information consultants, Information architects, Taxonomists, Library technical assistants, Business owners Work inside libraries With MLS degrees Researchers, Information consultants, Knowledge managers, Records managers, User experience specialists, Indexers How can a diverse set of information professionals in New Mexico work together on professional development and communications?

17. What meeting topics will draw? Technology new and trends Industry Trends Job searches Management planning and demographics Technology applications

18. Will we still want meetings? “The reality of the future of meetings is that learning is what most people will do for a living in the 21st century,” he said. “There will be a requirement to constantly replenish that knowledge, and a huge focus on knowledge delivery.” Jim Carroll, ASAE

19. Expected Meeting Attendance http://www.associationtrends.com/ National Trend 5/5/11 05-05-2011 According to the TRENDS spring 2011 PULSE Survey, most trade association executives believe meeting attendance will stay even in 2011, as do their professional society counterparts. The percent of executives who believe attendance will increase in 2011 fell for both trade associations and professional societies. (See related article on Springtime, this issue.) The TRENDS PULSE Survey was conducted by Association Research Inc., Rockville MD. To obtain the PULSE Report, go to the store section at www.AssociationTRENDS.com.

21. 12 x per year 4 x per year

22. All day two hours

24. What we have covered Our Changing World Technology Roles The Information Landscape Changing Funding Models Two Ways Information can be Used Background on Associations and Meetings Supplemental materials in the handout pages 25 – 39 Statistics, Projections, Issues Topics, Etc.

25. Universe of Options for New Mexico Information Marjorie Hlava President , Access Innovations

26. Let’s explore! What would an ideal community of information professionals in New Mexico look and act like? What would it do for you? What kind of interactions would you like to have with your peers? How can those happen? Why should we have a New Mexico organization? at are the key values of a professional association? What are barriers to realizing the values? What are opportunities to realizing the values. A challenge from a library school student: Is there a reason why all the different professional associations are still separate? Isn't it time for them to think about merging and/or working together for the good of the profession? Information professionals work inside and outside of libraries and with and without MLS degrees. They include: researchers, information consultants, information architects, knowledge managers, records managers, user experience specialists, indexers, taxonomists, library technical assistants, librarians what else? How can a diverse set of information professionals in New Mexico work together on professional development and communications? What topics and format should New Mexico meetings have? What really works for you and what does not? All day symposia or two hour meetings. 12 x or 4 x per year. Think about Free vs Fee how to deliver professional development? meet-ups? virtual networking short seminars?, continuing ed.-type workshops? Webinars? Blogs? and/or?? What are the top challenges, opportunities or trends facing you and other information professionals in New Mexico over the next 3-5 years?

27. Supplemental Materials Where are we headed Demographics of our market Gross Domestic Product Public Finances Sources of tax revenues Expenditures Library Market Statistics Earnings rates Computer Science Projections What else can I do with a library degree Hot Issues 2010 and 2011

28. Where are we headed? “….it’s been a fast moving, mobile, digital, always connected, and social world in 2010. I think we can expect more of the same in 2011. Will we see a backlash to such constant connectivity?... The pace does take its toll.” Jan 6, 2011, Paula Haney, Information Today “We’re going from a really bad economy to a new economy.” Jim Carroll ASCE

29. Demographics World Population = 3,031,720,300 Jul 1980 World Population = 6,775,235,300 Jul 2009 U.S.A. Population = 180,671,000 – Jul 1960 U.S.A. Population = 226,542,250 – Jul 1980 U.S.A. Population = 307,006,550 - Jul 2009 New Mexico Population = 1,303,303 Jul 1980 New Mexico Population = 2,009,671 July 2009

30. Gross Domestic Product 25% of Global Economy 19% of Global Manufacturing Government is 33 % of the GDP Not for Profits are 34 % of the GDP For Profit is 33% of the GDP http://en.wikipedia.org/wiki/Economy_of_the_United_States

31. Public finances Public debt $14 trillion (Jan 2011)[8] 93% of GDP Revenues $2.162 trillion (2010)[9] Expenses $3.456 trillion (2010)[9] Economic aidODA $19 billion, 0.2% of GDP (2004)[10] Public and private US Debt = 3.5 x GDP Public debt is $13 T growing at $5.48B each day

34. http://www.bls.gov/opub/ooq/2000/winter/art01.pdf

35. Earning rates http://www.bls.gov/opub/ooq/2000/winter/art01.pdf

36. Computer Science Projections http://www.bls.gov/oco/ocos305.htm#emply

38. 2010 Hot Issues* Security and privacy issues Facebook—love it or hate it WikiLeaks Net Neutrality Developments in discovery tools (from Serials Solutions, EBSCO, OCLC, etc.—with continuous announcements of new content providers and library customers) New legal platforms (WestlawNext, Bloomberg Law, LexisNexis) Elsevier’s SciVerse Thomson Reuters Book Citation Index (due in 2011) SkyRiver’s antitrust lawsuit against OCLC OCLC’s Record Use Policy EBSCO “Exclusives” * Paula Haney, Information Today

39. 2011 Hot Issues – so far More tablet PC options (Forrester Research has revised its U.S. consumer tablet forecast for 2010 upward to 10.3 million units, and expects sales to more than double in 2011 to 24.1 million units.) Continued market domination and popularity of Apple’s iPad Increasing demand for mobile apps and mobile compatible websites Personal barcodes (QR—quick response—codes) Google’s Android platform 4G networks Ubiquitous communications Touch technology interfaces Increased implementation of cloud computing Google’s Chrome Browser Gradual adoption of HTML5 (it is not yet fully standardized) Increase in Software-As-A-Service (SaaS) options Ongoing focus on security/privacy issues—online and on mobile devices, including smartphones and ereaders (this will never be “solved”)

40. 2011 Hot Issues – so far Applications being “socialized” Facebook growth continues (some see it as the biggest threat to Google) Enhanced/interactive/ portable e-books Many options for low-priced standalone e-readers More legal disputes and patent wars Twitter as take-over target (Google as buyer?) More interest in open and linked data Search analytics Library advocacy initiatives continue Information prices are rising but content budgets aren’t keeping pace (see http://www.vivavip.com/go/e31779) Streaming content Interactive TV Widespread adoption of 3D technology

41. Did you see… Scholarly publishing Budgets Pricing models Association Memberships Exhibits and Sponsorships …………..