The eleventh annual Accenture Global Consumer Pulse Survey measured the experiences of 24,489 customers in 33 countries and across 11 industries to assess consumer attitudes toward marketing, sales and customer service practices.
Our results show that even in the “digital age,” human interaction remains a vital component of customer satisfaction.
17. LEARN MORE
about how companies need to rebalance
digital and traditional investments on our
website:
Digital disconnect in customer engagement:
The need to rebalance digital and traditional investments