2. Agenda
Administrative Stuff
IT News
– Kevin Smith
– Gorilla Genomes
RSS, Pod/Vodcasts and more
Group Assignment #3
3. Administrivia
Assignment #7A (security & jobs.html)
due at 10AM on Thursday 3/15/12
Monday 3/19/12 – Career Fair (see
Assignments page for more info)
Quiz on Thursday, covering Monday &
Tuesday and vocab from week before
Spring Break
4. New Media & Technology
Timelines
– Early 90s Web - Static HTML pages
– Early 2000s Web- Dynamic web content
– Future Web
•Open, decentralized, participatory
•Wikis, Blogs, RSS feeds, Podcasts
•Web 2.0
8. RSS
RSS = Real Simple Syndication
Allows you collect, or aggregate, Web
content in one place.
9. RSS
RSS = Real Simple Syndication
Allows you collect, or aggregate, Web
content in one place.
10. RSS
» RSS Defined
» RSS – method of sharing updates online
˃ Real Simple Syndication
˃ 1997 – Radio Userland (blog)
» Provides summary of content
» XML – advanced version of HTML
˃ Essential elements in RSS XML
• Title
• Link
• Description
11. RSS
News Services
– New York Times RSS feeds
– ABC News feeds
– BBC News feeds
– Wall Street Journal
Academic Journals
– Law Journal Feeds
– Biomedical and Health Feeds
12. RSS
Aggregators check XML sites at pre-
determined times (as often as every few
minutes, and as infrequently as upon
request)
– News Is Free
– Sharp Reader
FeedBurner re-formats the XML into files
that can be easily read in all other browsers
– Online Learning xml
– Online Learning feed burner
14. Podcasting
Podcasting defined
Types
– Uncensored Internet radio
– Term may be a combination of iPod & broadcast
– OR of Program On Demand
– VODcast – Video On Demand
Uses
– Appeals to auditory learners
– Mobility – take content anywhere
– Time-shifting of content – listen when it is
convenient
– Supports new generation of students’ information
needs and style
– Storage
15. Podcasting
Requires Technology
– Software
– To record, edit, convert file to MP3
(e.g., Audacity – free software for audio
editing; iMovie/Windows Moviemaker for
video editing)
– Headset, microphone, or digital audio
recorder, or video camera (phone, dslr, etc.)
– Script
– Music clips? Video clips?
– http://www.podcast.net
16. All together now
RSS, Pod/Vodcasting
Wikis, Blogs, Twitter
Location based services
(Foursquare, Gowalla, etc.)
HOW DO YOU USE IT?
HOW DO YOU LEVERAGE IT?
17. Group Assignment #3
Social Media In Action
Assignment is located both on
Blackboard (Group Assignments)
and wikispaces (linked above)
18. Group Assignment #3: Your task
Groups of 3
TallahasseeSocial Marketing Team
– Elect a chair to serve as the main
administrator for the group.
– Exchange contact information.
– Select a discipline (other than
Communication or IT) to focus your efforts
on (e.g., English, Psychology, etc.).
19. Group Assignment #3: Your task
Each group will create a six page
(minimum) website linked on
individual iSpace accounts covering the
following information:
a) Main Page
b) Introduction
c) Why Technologies/LIS 3353?
d) Existing Social Media Channels
e) Marketing the course
f) Detailed Marketing Plan for (d) and (e)
20. Group Assignment #3: Your task
You as a group will COLLECTIVELY
determine how you will all complete these
steps.
Each group member will host two pages on
each of their sites.
The only requirement in terms of structure
here is that the main page be titled
mainpage.html and should contain all of
the links to the other five pages on that
page.
Due Thursday 4/12/12 by 10AM to
http://bit.ly/lis3353-ga3
"RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
"RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
"RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
"RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
"Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
Main Page Create a graphic using any image editing software available [1 ] that serves as the logo for the site you’re creating Create a table that includes links to all of the pages in your site. Introduction Write a brief paragraph (4-7 sentences) overview of the class (LIS 3353). Identify and explain your current audience/customer/target description. Identify and explain your future audience/customer/target description. Why Technologies/LIS 3353? Selling points to non-majors Selling points to majors Selling points to minors Existing Social Media Channels Research other universities’ use of social media to advertise/promote a department and describe their efforts (250 words minimum). Provide examples of how your team would use Twitter, Facebook, and YouTube in this campaign Marketing the course Identify and explain 2 or more technologies your team will use to market the course Identify and explain 2 or more Web 2.0 tools your team will use to market the course Detailed Marketing Plan for (d) and (e) How exactly will you implement your strategies? For example, if you indicate that you’ll create a Facebook page, explain what goes on the page, how you plan to use it, how students and people will get on the site, how frequently it is updated, what type of content you’ll put in, etc. Heavy on the DETAIL! Demonstrate 2 of the strategies as a mockup. For example, if you indicate that you’ll create a Facebook page, do it – put one together. If you indicate that you’ll create a blog, create a blog and put up sample copy.
Main Page Create a graphic using any image editing software available [1 ] that serves as the logo for the site you’re creating Create a table that includes links to all of the pages in your site. Introduction Write a brief paragraph (4-7 sentences) overview of the class (LIS 3353). Identify and explain your current audience/customer/target description. Identify and explain your future audience/customer/target description. Why Technologies/LIS 3353? Selling points to non-majors Selling points to majors Selling points to minors Existing Social Media Channels Research other universities’ use of social media to advertise/promote a department and describe their efforts (250 words minimum). Provide examples of how your team would use Twitter, Facebook, and YouTube in this campaign Marketing the course Identify and explain 2 or more technologies your team will use to market the course Identify and explain 2 or more Web 2.0 tools your team will use to market the course Detailed Marketing Plan for (d) and (e) How exactly will you implement your strategies? For example, if you indicate that you’ll create a Facebook page, explain what goes on the page, how you plan to use it, how students and people will get on the site, how frequently it is updated, what type of content you’ll put in, etc. Heavy on the DETAIL! Demonstrate 2 of the strategies as a mockup. For example, if you indicate that you’ll create a Facebook page, do it – put one together. If you indicate that you’ll create a blog, create a blog and put up sample copy.