This document describes various WiFi and proximity marketing solutions including captive portals, roaming and federation, data retention, big data analytics, WiFi probing, advertisement injection, iBeacon proximity, proximity with wallet/app, and case histories. It provides details on features like welcome pages, user registration, traffic management, partner networks, data management, analytics tools, passive localization, content insertion, push notifications, and a simplified onboarding process for telecom companies.

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& PROXIMITY MARKETING
Wi-Fi SOLUTIONS
12/01/2015

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From Needs to Services
Service
Wi-Fi Management
Access Management
Social media interaction
Roaming & Federation
Log Retention
Description User Profiling
WiFi Analytics
Multi-feed Big Data
Engine
Heat Maps
WiFi Probing
Communication tools
ADV Injection
iBeacon Proximity
Wallet and APP
Captive
Portal
Big Data
Analitycs
Proximity
Marketing

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Captive Portal
The First building block , it welcomes the user, performs AAA
services and acts as a pointer to the value-added services.
Login with Social media
identities, social interaction
(like, +1, etc)
Social interaction
Application of per-user traffic
and accounting policies
Traffic Management
First engagement point for
the end user
Welcome Page
User Registration,
Authentication, identity
management
Access Management
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Roaming & Federation
Sharing user identities and data in order to enlarge the
audience of the service and to simplify the access to the
resources
Roaming
Partner
User
Communities
Sponsored
Networks
Temporary
Networks
Public
Entities
University
& Research
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Captive Portal

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Data Retention
Data management and
retention following privacy
policies and laws
Security
High security, data
recovery and backup
profiles
IT Access
Profiling and audit logging
for IT Operators and
Marketing Operators with
strong security
authentication
WISP licence
WISP licence and security
and regulatory activities
management
Captive Portal
Log Retention

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Big Data Analytics
Analytics provides instruments for interactive analysis and reporting of the behaviour of the
Passive localization, with no user interaction (does not require an installed mobile APP)
identification of new correlations and data paths 6 21
New users
identification, visit
frequency and
repetition analysis
(WiFi probing)
Connection
analysis (duration,
traffic, services,
etc…)
Integration with
third part data
(CRM, iBeacon,
ticketing, etc)
Localization
and density
distribution of
users/assets

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Wi-Fi Probing
Anonymous tracking of every mobile device with an active Wi-Fi interface
Passive localization, with no user interaction (does not require an installed mobile APP)
Fencing localization for In/Through Conversion Rate calculation
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Sample aggregation analysis
Users localized in the
airport with a WiFi device
America
95%
Asia
Users conneted to airport
WiFi with a mobile APP 10%
Users connected to
airport WiFi
Europe
25%
0
20
40
60
80
100
120
January February March April
Anonymous WiFi WiFi Users APP Users
Big Data Analytics

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The value of Proximity Marketing
of consumers are willing
to share their current
location to receive more
relevant advertising.
53%
of consumers are more
likely to engage with
location-based
advertising.
57%
of consumers share local
deals with friends.
62%
of consumers feel a
coupon is the most
valuable form of mobile
marketing.
63%
Source: JiWire
Generate Needs for Communication tools

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Proximity Marketing
Always visible ! Dinamically add content to the web pages surfed by the end users, thus
gaining a high visibility spot on your network. Videos, banners and information may be added
in order to enhance the navigation experience.
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Adv always in sight
of the end users
Marketing
campaign
management
Banner, video,
coupon,
information, etc..
Content insertion
during web
browsing

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Adv Injection & interstitial
Content insertion during web browsing
Localized content push
Banner, video, coupon, information, etc..
Marketing campaign management
New promotional
space
Adv always in
sight of the end
users
More 15%
Customers sign
up for WiFi
Proximity Marketing

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iBeacon Proximity
Standard iBeacon
Identification of the user
through the proximity to
one or more iBeacon tags
WiFi network to convey content
Users receive specific
localized content through
the WiFi network
Push notification
The system sends localized
and profiled push
notifications to the end user
Proximity Marketing

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Proximity with Wallet
No need of a dedicated APP to
retrieve a Pass, since it employs
the integrated tool
Multi-domain localization
(iBeacon, GPS, WiFi, etc)
Push notifications with high
visibility
Proximity Marketing

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Proximity with APP
Employment of a native mobile APP for iBeacon
detection and interaction with localization systems
The end user installs the mobile APP
Possibility to interface and integrate with the
Customer’s own APP, if already existing
Maximum flexibility End user
contact tool
Direct Internet
Access through
WISPr
Proximity Marketing

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Simplified Process for ISP&Telco
ISP/TELCO
sales force closes
a deal
Deal accounting shipping installation Launch
ISP/TELCO
postsale place the
order in the BSS/OSS
System Integrator
sends the access point
preconfigured or installs
on site
Customer
configures the welcome
page and activate the
service
ISP/TELCO
receives activation
feedback and starts
proactive monitoring

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Some of our Case Histories
EXPO 2015, Milan’s Fair, Milan and Rome’s Airports, Regione Lombardia
Federation are the biggest projects made with our Captive Portal and added
value services. We have also provided the infrastructure for the two main
Italian Telcos.
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Via Benigno Crespi, 57
Milano
info@mobimesh.it
+39 02 7063 3354Advanced network solutions and products
MobiMESH