3. TRADITIONAL
MANUFACTURING INDUSTRY
An Introduction
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4. • Since the beginning of social networks, the
manufacturing industry has been less receptive to the
idea of social media as an effective marketing tool
• 30% of global manufacturers intend to increase
social media spend in 2012
• With global manufacturers moving down the social
media marketing path, the willingness of small and
mid-sized manufacturers to invest in social media has
seen an increase
• Social Media marketing is increasingly being seen as
the word-of-mouth marketing of the modern digital
era
Abhishek ANAND Contact us:
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5. • MYTH: Social Media is thing for young generation and
casual internet visitors; doesn’t suffice to needs of B2B
enterprises
• REALITY:
– 93% B2B marketers engaged in social media
marketing
– LinkedIn – most used channel; by 72% B2B marketers
– LinkedIn cited as most important channel; lead-
generation identified as most valuable result out of
marketing on LinkedIn
– Customers spending their time online spend around
22% of their time on social networks and blogs
– More than 75% online customers visit social
networks and blogs to share and seek information
Abhishek ANAND Contact us:
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6. #WAY 01: BLOG
Create a blog and let your audience know
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7. • Much more than just a tool to promote your brand
• Gives the opportunity to connect with existing and
prospect customers using richer modes of media
and with longer-form stories
• Ideal avenue for sharing information about the
company and the industry overall
• Announce and share major milestones and
achievements with customer-base; along with
sharing key industry trends and news
• Put a face to the words – Publish the image of the
author of each blog post; helps build credentials
• RESULT: Gain thought leadership position; helps to
win trust and comfort of customers in the long run
Abhishek ANAND Contact us:
abyshake@webmurga.com
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8. #WAY 02: YOUTUBE CHANNEL
A picture is worth a thousand words, a video is
like a binding story beautifully narrated
Abhishek ANAND Contact us:
abyshake@webmurga.com
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9. • A more subtle medium to market your products
• Best ways to leverage the video-marketing?
– Demonstration of product and processes
– Tour of the facilities
– Showcase success stories and testimonials
• Devise a relevant content related to your business,
and engage with the customer; address questions
that would arise in your customers’ minds
• RESULT: In-depth portrayal of who and what you
are – More brand recall when the customer needs
related services. Quite effective in demonstrating
your key-strengths and your company’s dedication
to service at the same time
Abhishek ANAND Contact us:
abyshake@webmurga.com
http://blog.abyshake.com +91-9582749714
10. #WAY 03: LINKEDIN
LinkedIn is the ultimate tool to fill up the sales
funnel and drive relevant leads
Abhishek ANAND Contact us:
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11. • Time for direct approach – target your sales funnel
• Gain access to sales prospects leveraging network
• Most effective channels:
– Relevant community discussions
– Answering critical questions in Q&A forums
– Connections – Formulating direct as well as
referral connections with prospective clients
• RESULT: Establishment of your credentials, and
expertise in front of the direct client-base.
Demonstration of critical industry know-how and
networking with evangelists in your domain to
grow the business and clientele further
Abhishek ANAND Contact us:
abyshake@webmurga.com
http://blog.abyshake.com +91-9582749714