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Running Your Business Online
1. running your business online
WebStrategyWorkshop.com
andy brudtkuhl - @abrudtkuhl - 48Web
2. questions?
• @webstrategyshop on twitter
• email andy@48webconsulting.com
• drop a message to the right -->
• join at webstrategyworkshop.com/register/
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
3. what do you mean, online?
• being findable
• using “the cloud”
• developing systems
• building community
• information marketing
• analyzing data
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
4. you need a web strategy
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
5. tech stuff
• look to the clouds
• create scalable systems
• lower your costs
• keep it simple
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
6. “IT” at 48web
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
8. content is king
• produce as much as possible
• create and maintain outposts
• repurpose everything
• distribute automagically
• inbound marketing = high ROI
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
9. Social Outposts
Twitter
Content WordPress
Facebook
Posterous
StumbleU
YouTube Tumblr
SlideShare Flickr
LinkedIn
TubeMogul
Content Outposts
FriendFeed
48Web Content Distribution
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
10. building community
• go to where they live
• give them content
• add value
• have a conversation
• create evangelists
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
11. marketing online
• Build A List!
• SMART AdWords Campaigns
• Social Media Marketing
• Organic Findability / SEO
• Think Local
• Test Everything
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
12. always have goals
• list building
• lead generation
• product sale
• social network following
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
13. always be converting
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
14. information is power
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
15. what information?
• web analytics
• competitive analysis
• trends
• keyword research
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
16. questions?
• @webstrategyshop on twitter
• @abrudtkuhl on twitter
• email andy@48webconsulting.com
• join our forums
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
17. join us
• free membership
• forums
• webinars
• newsletter
• mini-courses
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
18. thanks!
• Andy Brudtkuhl
• @abrudtkuhl
• 48Web.com
• WebStrategyWorkshop.com
Running Your Business Online Andy Brudtkuhl @abrudtkuhl
WebStrategyWorkshop.com 48Web @48Web
Notas do Editor
a web strategy is a combination of technology, community, content, marketing, and information strategies.
- every business - no matter the size - needs a technology plan and infrastructure
- “the cloud” provides low-cost scalable infrastructures perfect for small biz & startups
databuilder story
- startup
- as the software engineers we were also the tech guys
- had to setup email server, web servers, anti-virus servers, phone system, etc, etc
- buy install and manage software
at 48web we dont do any of that
WEEKS AND WEEKS
- automate information and content distribution across systems
- meaning - “get your accounting software to talk to your bank”
or - “get competitor information delivered to your inbox”
or - “automatically post content to all your social networks”
- automated systems saves you time - time you can use to create 2x more content or product development
- content really is king - and it’s the main form of marketing for 48web
- create and MAINTAIN outposts
- repurpose content - tell how i will repurpose this
- distribute everywhere you can - content distribution strategy
- content is the best SEO srategy
- Here’s a sample content distribution strategy using content outposts
- most of this process is automated
- go to where they are already living - don’t try to recreate the wheel
- add value by sharing and creating relevant content
- talk to them!!!!!
-aside from content marketing - internet marketing is the best and most efficient way to market your business
-SMART adwords campaigns means cheap and efficient
-if you are not advertising on facebook you should
-organic findability - by Doug Mitchell - create content to be found online
-everything you do in business should have goals associated to them or else you have no way to measure progress
- web strategy is no different - here are 4 potential goals for your business online
-depending on your goals - you want to increase your chances of conversion at ALL your popular landing pages
-if you are pointing your Twitter profile to your “homepage” that doesn’t have any conversion options you are failing
-managing information is THE most integral part of running a business online
-the problem: there is lots of it
-some to focus
- information is everywhere
- capture web analytics to know how people got to your site and if they converte
- monitor what your competitors are doing
- watch trends in social media to determine marketing and product strategies
- figure out what keywords to target
join along by going to webstrategyworkshop.com and clicking “Sign Up”
-get access to our forums, future webinars, newsletter, and free mini-courses