Mark Zuckerberg began developing Facebook in January 2004 while he was a student at Harvard University. He launched Facebook on February 4, 2004, originally for Harvard students only. Facebook expanded to other colleges and eventually the general public. Over the years, Facebook grew rapidly and acquired other companies. By 2012, Facebook reached over 1 billion active users and went public with a valuation of over $100 billion.

1. GROUP 5
FACEBOOK
BY:
Abrity Bhattacharya
Anuja Sunny
Davin Mathew
Maria Boban
Payal Sadhwani
Rupali Bibhapurkar
Shrilakshmi Menon

3. • 2003
October 28, 2003: Mark Zuckerberg releases
Facemash, the predecessor to Facebook. It was
described as a Harvard University version of Hot
or Not.
• 2004
 January 2004: Mark Zuckerberg begins writing Facebook.
 January 11, 2004: Zuckerberg registers thefacebook.com
domain.
 February 4, 2004: Zuckerberg launches Facebook.
 April 13, 2004: Zuckerberg, Dustin Moskovitz, and Eduardo
Saverin form Thefacebook.com LLC, a partnership.
 June 2004: Facebook moves its base of operations to Palo
Alto, California.
 December 30, 2004: Facebook achieves its one millionth
registered user.

4. • 2005
 Early 2005: Added international school networks and added
photos.
 May 26, 2005: Accel Partners invests $13 million into Facebook.
 July 19, 2005: News Corp acquires MySpace, spurring rumors
about the possible sale of Facebook to a larger media company.
 August 23, 2005: Facebook acquires Facebook.com domain for
$200,000.
• 2006
 2006: A leaked cash flow statement shows that Facebook had a
net loss of $3.63 million for the 2005 fiscal year.
 September 2006: Facebook discusses with Yahoo! about the
latter possibly acquiring the former, for $1 billion.
 September 2006: Facebook launches a high school version of
the website.
 September 26, 2006: Facebook is open to everyone aged 13 and
over, and with a valid email address.

5. • 2008
June 2008: Facebook settles both lawsuits, ConnectU
vs Facebook, Mark Zuckerberg et al. and intellectual
property theft, Wayne Chang et al. over The
Winklevoss Chang Group's Social Butterfly project.
The settlement effectively had Facebook acquiring
ConnectU for $20 million in cash and over $1.2 million
in shares, valued at $45 million based on $15 billion
company valuation.
August 2008: Employees reportedly privately sell their
shares to venture capital firms, at a company
valuation of between $3.75 billion to $5 billion.
October 2008: Facebook sets up its international
headquarters in Dublin, Ireland.

6. • 2009
 August 2009: Facebook acquires FriendFeed.
 September 2009: Facebook claims that it has turned cash flow
positive for the first time.
• 2010
 February 2010: Facebook acquires Malaysian contact-importing
startup Octazen Solutions.
 April 2, 2010: Facebook announces the acquisition of photosharing service called Divvy-shot for an undisclosed amount
 April 21, 2010: Facebook introduces Instant Personalization,
starting with Microsoft Docs, Yelp, and Pandora.
 June 2010: Facebook employees sell shares of the company on
SecondMarket at a company valuation of $11.5 billion. Facebook
also announces the start of the Like button being available for
comments.
 October 1, 2010: The Social Network, a film about the
beginnings of Facebook directed by David Fincher is released.
The film is met with widespread critical acclaim as well as
commercial success; however, Mark Zuckerberg says that the
film is a largely inaccurate account of what happened.

7. • 2011
January: $500 million is invested into Facebook for 1%
of the company, placing its worth at $50 billion.
February: Facebook adds new "civil union" option for
gay partnership.
June: Facebook partners with Skype to add video
chat.
September: Facebook partners with Heroku for
Facebook application development using the
Facebook Platform.
September 22: Facebook launches new UI Timeline in
F8 Convention.
October 10: Facebook launches iPad app.
December 21: Facebook log in page changes due to
Facebook Timeline addition

8. • 2012
 April: Facebook acquires Instagram for $1 billion.
 May: Facebook goes public, negotiating a share price of $38 a
piece, valuing the company at $104 billion, the largest valuation
to date for a newly listed public company.
 October: Facebook reaches 1 billion active users.
• 2013
 January: Facebook announces and begins rolling out Facebook
Graph Search.
 March 8: Facebook announces that they acquired the team
from Storylane, but not the product itself.
 April 15: Facebook launches a new timeline.
 June 12: Facebook announces support for hashtags.
 June 30: Zuckerberg joins 700 Facebook employees for the June
2013 Lesbian Gay Bisexual Transgender Pride Celebration march
in San Francisco, U.S. The 2013 Pride celebration was especially
significant, as it followed a Supreme Court of the United States
ruling that deemed the Defense of Marriage Act (DOMA)
unconstitutional.

9. THINK LIKE ZUCK
• Five business formula that Zuck took and that
marketers can learn from:
1. Be customer centric: Show passion towards the
interest of your customers in whatever business you are.
Reach to customers gather their interests and keep them
in your mind while designing the product.
2. Have a clear purpose: To stand out and get
recognized in a crowd there should be a clear vision and
objective of your business also you should be confident
on them.

10. 3.
Take risk: Most important is focusing and relying too much
on facebook for which he dropped his college to focus on
building facebook. Then he confronted google the giant that
time. Accordig to him a person cannot succeed in his life
unless he takes a properly planned risk.
4. Don’t just market products, inspire movement: Engage
10% your most passionate customers and employees who
already knows about your brand to spread awareness
through their word of mouth, If you will be able to do this in
meaningful and inclusive ways you will create a movement
not campaign.
5. Partner with right people: Right people are those person
who share the same passion, live your values and strive for
same purpose.

17. •THANK
YOU