Twitter How And Why Australian Businesses Should Start Tweeting
Twitter Presentation
1. Twitter
“THE
FASTEST, SIMPLEST
WAY TO STAY CLOSE
TO EVERYTHING
YOU CARE ABOUT.”
Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng
2. History of Twitter
Started off as podcasting company Odeo
Apple’s iTunes podcast
Jack Dorsey: big idea of streaming SMS
Twttr
March 21,2006 – July 2006
“just setting up my twttr”
3. Jack Dorsey on the Founding of Twitter
http://www.businessinsider.com/jack-dorsey-story-
of-twitter-2010-11
5. What is Twitter?
A real-time information network that allows you to
connect to stories and people that interest you
You don’t have to tweet to use twitter
As of July 1, 2012, twitter had 517 million accounts,
making it the second largest social networking site
7. What is Twitter used for?
Pointless babble– 40%
Conversational – 38%
Pass-along value – 9%
Self-promotion – 6%
Spam – 4%
News – 4%
8. Who uses Twitter?
Twitter is used mainly by older adults
Women use twitter more than men
Celebrities
Companies
9. How to use Twitter
Users can connect with each other using the @
symbol followed by their username
Posts are grouped together by hashtags, (#) which
create trending topics
Users can retweet others tweets by using RT
11. Technology
Twitter uses open source software
Open source software “offers a speedy way to develop
software”
“It is made available to the whole community”
It’s free
12. Benefits of using Twitter
Everything happens in real-time
Readily accessible, easy to use
Stay updated with current events
Quickly find up to date news
Businesses
Brand Awareness
Reach many people
No cost
13. Risks of Twitter
Personal safety
Job security
Hacking
Publicity
Content
Businesses
Can experience mass “unfollowing”
14. How Twitter is Changing
Twitter is shifting from being a real-time information
utility to more of a global media outlet
Twitter has begun to restrict its open API
(Application Programming Interface)
Cut off third-party developers
15. The Future of Twitter
Twitter’s future lies in capturing more user attention
by using features like “expanded tweets”
16. New Partnerships
While Twitter has cut ties with developers they have
started to make new partnerships with the likes of
NASCAR and NBC during the Olympics
17. Certified Products Program
The Certified Products Program highlights the best
products and services to thrive on Twitter
Twitter is mainly focusing on the three categories
engagement products, analytics products, and data
reseller products
The partners of the “Certified Products Program”
include Attensity, Crimson
Hexagon, Dataminr, Datasift, ExactTarget, Gnip, Ho
otSuite, Mass Relevance, SocialFlow, Sprinklr, and
Topsy
18. Questions
Do you think that the benefits outweigh the risks for
businesses using Twitter? Would you recommend a
business creating a Twitter account?
Do you think it is a good idea for Twitter to change
from a real time information utility to a global media
outlet?
For those of who have a public Twitter account, are
you concerned with privacy issues you may be faced
with?