I was privileged to have an opportunity to redesign a presentation for Creative Circle Media Consulting. The presentation was for their PressReleaseQ product. This is the original version before my redesign.

1. Introducing
A
newsroom
information
management
tool
and
new
revenue
generator

2. This is the original version of
Creative Circle Media Consulting’s
Sales Presentation.
Please see the re-designed version of this
presentation titled:
“PressReleaseQ New Design”.
Available on Slideshare
2

3. This original presentation was designed for a sales
presentations and webinar demos and does not contain
any narration.
These original slides are full of great content, all relevant to
the features and benefits of the PressReleaseQ product.
While audiences and prospects certainly benefited from the
information contained in each slide, the text heavy approach
and unnecessary distractions, ultimately took attention away
from the narrative (their expertise and knowledge) that
accompanied the text. People have separate information
processing channels for visual material and verbal material.
They can only pay attention to a few pieces of information in
each channel at a time.
3

4. Who
We
Are
• Creative
Circle
Media
Consulting
– Providence,
RI
– Specializing
in
page
design,
CMS
and
WOE
services
– Developers
of
PressReleaseQ
• Bill
Ostendorf,
President
• Experienced
newspaper
editor
• Has
designed
over
200
publications
and
web
sites
– Nancy
Summers,
Director
of
Business
Development
• Experienced
newspaper
and
online
sales,
marketing
and
management
executive
4

5. Why
PressReleaseQ?
• Designed
to
help
manage
the
inMlux
of
press
releases
• First
version
in
place
at
Providence
Business
News,
pbn.com
• Currently
in
the
process
of
the
Mirst
implementation
of
new
version
in
the
Tampa
Bay
market
5

6. Revenue
model
for
the
future
Business Services
Business directory
Social Media Marketing
Email marketing
‘Appvertising’
Web site design
Search Optimization
6

7. Press
ReleaseQ
is
a
business
service
you
can
offer
in
your
market
• Press
releases
are
an
important
method
of
disseminating
information
• The
world
of
Public
Relations
marketing
is
going
through
tumultuous
change.
Online
press
releases
are
turning
the
PR
world
inside
out.
7

8. Why
businesses
submit
press
releases
• To
attract
attention
of
news
media
• To
announce
business
news,
events,
new
hires
&
new
products
• To
reach
customers
and
consumers
• To
be
found
on
search
engines,
an
inbound
marketing
tactic
8

9. Most
important
audiences
for
press
releases
#1
traditional
media
#2
Bloggers
and
new
media
outlets
#3
B2B
consumers
and
customers
#4
B2C
consumers
and
customers
Society
for
New
Communications
Research,
May,
2009
9

10. There
are
many
online
press
release
distribution
sites
10

11. Value
of
online
press
releases
“Press
releases
may
not
be
the
most
glamorous
corner
of
the
media
world,
but
represent
nonetheless
a
$2.2
billion
market
in
the
U.S.”
-­‐
Web
2.0
reinvents
the
press
release,
Fortune,
August
8,
2007
11

12. Other
beneMits
of
online
press
release
distribution
• Video,
photo,
and
.pdf
Miles
of
press
release
can
be
attached
• They
are
archived
indeMinitely,
providing
long-­‐term
exposure
• Press
releases
are
searchable
and
dated
• Press
releases
can
be
printed
for
hard
copy
distribution
• Self-­‐service
ordering
24/7
is
convenient
• Easy
pay
with
credit
cards
,
monthly
auto-­‐charge
also
an
option
12

13. What
is
?
• PressReleaseQ
is
a
software
platform
• PR
spending
is
10%
of
marke=ng
budgets**
that
allows
you
to
accept,
manage,
$199,742,000
spent
in
FL
in
promote
and
display
press
releases
and
2007*
• 2%
of
total
business
to
charge
for
posting
or
distributing
revenues
• New
revenue
from
non-­‐
them
on
your
website
tradi=onal
adver=sers
• PressReleaseQ
follows
the
SAAS
model
• #1
use
of
digital
marke=ng
is
lead
genera=on
• Instead
of
dealing
with
an
online
press
• #2
is
brand
awareness**
release
site,
your
customers
can
deal
*hMp://www.census.gov/econ/
with
a
trusted
brand,
your
publication
census02/data
**hMp://www.highbeam.com/doc/
1G1-­‐112485073.html
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14. A
new
platform
for
three
key
groups
Journalists and Editors Consumers
PR and Marketing Pros

15. BeneMit
to
consumers
of
publishing
a
paid
press
release
on
a
publication’s
site
Search
trends
among
consumers
• Press
releases
appear
on
your
publication’s
site,
• Top
search
engine
so
there
is
a
positive
association
with
your
brand
rankings
can
• Your
site
is
indexed
by
google
and
other
search
generate
up
to
engines
900%
more
trafMic
to
a
site.
• Customer’s
press
releases
on
your
site
are
likely
to
• Votes
cast
by
appear
on
the
Mirst
page
of
search
results
pages
that
are
• Stand-­‐alone
press
release
distribution
sites
don’t
themselves
important
weigh
have
the
power
of
a
news
publication’s
website
more
heavily
and
• Press
releases
are
distributed
to
other
news
sites
help
to
make
other
pages
important.
Source:
MarketingSherpa
Source:
google
15

16. Example
of
how
PressReleaseQ
optimizes
searchability
http://www.pbn.com/type/pressreleases/browse.html 16

17. BeneMits
for
your
publication
• New,
unduplicated
revenue
• Quality
content.
“Content
is
the
new
oil.*”
• Reinforce
your
site’s
position
as
the
#1
source
for
up-­‐to-­‐the
minute
business
news
and
information
– Drive
more
trafMic
to
your
site
– Elevate
the
importance
of
you
premium
brand
• Provide
a
valuable
service
for
local
market
PR
Mirms,
businesses
and
government
agencies
• Establish
yourself
as
a
niche
press
release
distributor
for
your
region
• Could
be
a
component
of
a
premium
content
subscription
*Source: Gerry McGovern, Killer Web Content
17

18. Additional
beneMits
Search
trends
among
• PRQ
improves
current
processes
for
the
media
• 98%
of
managing
press
releases
journalists
go
• Reaches
journalists
by
delivering
directly
online
every
day
• 76%
of
to
a
web
site
speciMically
created
for
press
journalists
releases
search
for
sources/experts
• Journalists
can
grab
or
download
pdfs,
• 73%
of
audio
and
video
as
needed,
or
repurpose
journalists
search
for
news
press
releases
as
print
content
easily
releases
Source:
MarketingSherpa
18

19. PressReleaseQ
Press
Release
Ticker
19

20. Coming
soon
to
Tampa
Bay-­‐
PRlink
• PRlink
is
the
name
of
PressReleaseQ
at
the
St.
Petersburg
Times
• Project
sponsors:
Bruce
Faulmann,
Neil
Brown
– Project
team:
Jennifer
Orsi,
Jim
Booth,
Suzanne
Palmer,
Kerry
O’Reilly,
Carol
Manning
• Soft
launch
is
August
20
•
“Go
live”
will
be
August
27
PRlink
20

21. tampabay.com
with
a
new
press
release
‘ticker’

29. 29

30. 30

31. Additional
Revenue
Opportunities
• Additional
display
ad
inventory
on
Press
Release
page
• Offer
email
newsletter
opt-­‐in
for
those
who
sign
up
to
submit
news
releases
• Provides
leads
for
sales
staff
• Can
be
sold
with
press
release
“advertorials”
in
print
31

32. Implementation
Phases
• Agree
to
work
with
Creative
Circle
• Determine
and
communicate
level
of
commitment,
prioritize
tasks
and
create
timeline
for
executing
them
• Option:
Conduct
a
focus
group
with
PR
professionals
and
Marketing
professionals
onsite
to
get
feedback
and
establish
pricing
• Project
completion
time
is
3
–
4
months
32

33. Project
Implementation
Plan
• Onsite
monthly,
meetings
weekly
• Project
branding/naming
• Site
building
and
customization
• Marketing
plan
• Help
with
paid
packages
and
pricing
• Marketing
material
development
• Order
fulMillment
team
training
• News
department
training
• Communication
with
staff
• Community
outreach
program
development
• Launch
plan
coordination
and
plan
implementation
33

34. Thank
you!
Let’s
discuss
next
steps
Nancy
Summers
Director
of
Business
Development
(813)
839-­‐4827
Nancy@creativecirclemedia.com
Bill
Ostendorf
President
(401)455-­‐1555
Bill@creativecirclemedia.com
34