Case Study Analysis Of Google

Case Study Analysis Anh Nguyen

Case Study Road Map ,[object Object],[object Object],[object Object],[object Object]

Dominant Economic Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Driving Forces ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Position of Main Companies

Competitor Analysis ,[object Object],Company Competitive Scope Strategic Intent Market Share Objective Competitive Position/ Situation Strategic Posture Competitive Strategy Google Global Maintain the position of leader of the search engine market Expand through more advertisers and user access Strongest competitor in the market Combination of Offense and Defense Broad Differentiation Yahoo! Global Be among the top in the industry Expand through new search technology (Panama) Getting Stronger Combination of offense and defense Broad Differentiation Ask.com Global Be among the top in the industry Expand through advertisement and development of brand name Still weak Combination of offense and defense Broad Differentiation

Key Success Factors ,[object Object],[object Object],[object Object],[object Object]

Overall Attractiveness of Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation of the Current Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Evaluation of Current Strategy Financial Performance Analysis 2003 2004 2005 2006 Net Revenues $1.5 billion $3.2 billion $6.1 billion $10.6 billion Net Earning $106 million $399 million $1.5 billion $3 billion Shareholders’ Equity $588 million $2.9 billion $9.4 billion $17 billion Shares Outstanding 160 million 275 million 296 million 309 million Current Ratio 2.4 7.9 12.1 10.0

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S W O T A N A L Y S I S

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis of Company’s Price & Cost Competitiveness

[object Object],[object Object],Key Success Factor/ Strength Measure Importance Weights Google Yahoo Microsoft Ask.com Expertise in a Particular Technology .3 8/2.7 7/2.5 6/1.5 5/2.0 Well-Known and Respected Brand .2 8/1.8 7/1.4 6/1.4 5/1.0 Product Innovation .3 9/2.5 8/2.0 7/.8 7/1.5 Global Distribution Capabilities .2 9/1.7 8/1.7 6/1.5 6/1.6 Sum of Weights 1.00 Weighted overall Strength Rating 8.7 7.6 5.2 6.1

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Strategic Inflection Point ,[object Object],[object Object],[object Object]

Strategic Vision ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Functional Area Missions and Task Statements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Timing Initiatives ,[object Object],[object Object]

Building a Capable Organization ,[object Object],[object Object],[object Object],[object Object]

Strategy Critical Positions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recruiting and Retaining Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Core & Distinctive Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Match Organizational Structure to Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Link Budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Policies and Procedures ,[object Object],[object Object],[object Object]

Best Practices & Continuous Improvement ,[object Object],[object Object],[object Object]

Information & Operation Systems ,[object Object]

Rewards Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supportive Corporate Culture ,[object Object],[object Object]

Critical Management Behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Case Study Analysis Of Google

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