Digital Signage is simply the most powerful and cost effective communication medium you can use to influence your customer’s in-store buying decision.

1. Automotive Digital Signage 101
Automotive Digital Signage 101
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2. Automotive Digital Signage 101
Overview
When prospects enter your dealership, you want them to be
emotionally engaged with your brand. Using Automotive Digital
Signage, your messages will become a unified and visceral
experience for your prospects.
• Automotive Digital Signage is a communication platform that
takes advantage of digital screen technologies, such as LCD
Monitors.
• Automotive Digital Signage uses videos to engage your customers
when they are in your dealership.
• Automotive Digital Signage is dynamic - your messages can
remain fresh and relevant to your customers at all times.

3. Automotive Digital Signage 101
Evolution
What are the benefits of Automotive Digital Signage?
• Digital signage replaces the paper-based posters and static
messaging boards currently in your dealership and provides a more
cost effective means to communicate.
• Video is up to 80% more engaging in retail environments and
therefore has a much higher impact on customer recall.
• Automotive Digital Signage can adapt instantly to your marketing
campaigns by using the same digital graphics and videos you’ve
already produced.

4. Automotive Digital Signage 101
Application
What can Automotive Digital Signage do for my dealership?
• Automotive Digital Signage will drive business to all of your profit
centers by effectively communicating to your customers on the path
to purchase.
• Automotive Digital Signage is used in dealer Showrooms, Service
Waiting Areas, Parts and Accessories Departments, and just about
anywhere else your customers will be.
• Automotive Digital Signage turns your dealership into a modern
day retail environment that looks amazing and communicates with
maximum efficiency.

5. Automotive Digital Signage 101
Research
Digital video in public venues reaches moreDigital video in public venues reaches more
Americans each month than video over the internetAmericans each month than video over the internet
or Facebook.or Facebook.
Arbitron Digital Place-Based Video Study 2010Arbitron Digital Place-Based Video Study 2010
Nearly half of those who have seen a digital place-
based video in the past month specifically recall
seeing an ad.
Arbitron Digital Place-Based Video Study 2010

6. Automotive Digital Signage 101
Research
Over two-thirds of American adults have seen aOver two-thirds of American adults have seen a
digital video screen in the past month.digital video screen in the past month.
Arbitron Digital Place-Based Video Study 2010Arbitron Digital Place-Based Video Study 2010
Nearly 1 in 5 of those who have seen a digital video
ad say they have made an unplanned purchase.
Arbitron Digital Place-Based Video Study 2010

7. Automotive Digital Signage 101
Benefits Recap
Automotive Digital Signage will increase new and used car sales
and provide up-sell opportunities for your fixed operations
departments. Leveraging the power of digital signage will:
• Educate customers about products & services
• Market all of your profit centers
• Replace inefficient and expensive paper-based signage
Contact us today to learn more about
Automotive Digital Signage
Phone: 1-866-626-8223
Email: sales@abnetwork.com

8. Automotive Digital Signage 101
The Automotive Broadcasting Network
The Automotive Broadcasting Network was founded by automotive
professionals with over 75 years combined experience in
automotive sales, service, marketing, and operations.
ABN is committed to providing digital marketing products and
services that provide a true return on investment for the dealer.
We are the Automotive Digital Signage Experts.
Contact us today to learn more about Automative Digital Signage.
Phone: 1-866-626-8223
Email: sales@abnetwork.com
SMS: Text “Sales” to 22600

9. Automotive Digital Signage 101
Some Exciting Features of ABN’s Automotive Digital Signage Service
Creative Services
ABN’s automotive digital signage service provides
a full array of video, 3D, animation, and graphic
design capabilities.
Real-Time On Screen Messaging
Any screen connected to your automative
digital signage network can display in-store customer
messaging, such as announcing when a repair order
has been completed or congratulating a customer on
a new car purchase.
Social Media Integration
Your digital signage network provides many ways
in which you can facilitate customer interaction via
social networks.
Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com

10. Automotive Digital Signage 101
More Automotive Marketing Whitepapers
The Automotive Broadcasting Network is recognized industry
thought leader in Automotive Digital Signage.
Use the links below to visit our Blog Articles:
• Automotive Digital Signage 101
• Automotive Digital Signage 102
• The Changing Face of Automotive Advertising
• Insights Into Automotive Consumer Behavior
• Social Media Strategies for Automotive Dealers
• How to Increase Engagement Through Video
Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com

11. Automotive Digital Signage 101
Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com
www.abnetwork.com