3. Social Media is our Future
% Online Adults With Profile On A Social Network
80 75
70
60 57
50
40
30
30
19
20
10
10 7
0
18-24
18 24 25-34
25 34 35-44
35 44 45-54
45 54 55-64
55 64 >=65
- Pew Internet and American Life Project, Jan 2009.
5. Organizational Adoption is Growing
Planned Investment in Social Media Tools
and Online Communities
6%
Decrease
Increase/Maintain
94%
- Deloitte LLP 2009
7. Organizational B
O g i ti l Benefits
fit
Searching
Corporate Communicate Employee Customer Market Background Alumni
out new Recruiting
branding with clients Collaboration service research checks networking
business (33%)
(62%) (62%) (40%) (29%) (23%) (17%) (15%)
(40%)
ComputerWorld, Oct. 2009
10. Executives Are Hesitant
How? Why?
Only one in 10 executives say 51% Unaware
they have staff who spend
more than 50% of their time
h f h i i 49% Control of message
on such efforts. 40% Security issues
Only 13% have included
social media i th i
i l di in their 37% Productivity drain
organizations’ crisis
communications plans.
40% of companies technically
block their employees from
accessing social media while
at work..
- Center for Media Research, July 2009
11. Solutions
People
p Process Technology
• Awareness • Governance • Unified
• Clear Policy Board/Working communications and
• Change Management Group collaborative
• Requirements environments
• Training Programs
Management • Enterprise Content
• Business Process Management
Reengineering • Access Controls
• Funding/Resources