1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR TRAILER
AND FILM MAGAZINE COVER/FILM
POSTER?

2. SKYFALL
http://www.youtube.com
/watch?v=6kw1UVovByw

3. SKYFALL’S EFFECTIVENESS AS A COMBINATION?
When looking at SKYFALL I would rate it’s effectiveness overall, as a 10. There is consistency in
the colours that are used, which make it very easy for people who are not their target audience,
to associate each product with the film. Using monochromic images, also makes the film more
identifiable, rather than using varying colours with no consistency. The use of typography is also
consistent, despite the film being advertised across different mediums, including a magazine
that isn’t theirs.
The typography also reinforces the film, allowing audiences to constantly know the film, and
become accustomed to seeing the film.
They also use Daniel Craig constantly, which reinforces the main actor, and character of the film.
He is also a selling point, as he is a well known actor, and is easily associated with James Bond,
from his previous films as the character. From the print shots, the audience can easily guess the
film is an action film, through the use of iconography of a gun, which falls into the genre of
action straight away, and adds the illusion of why a hero would be using a gun. This helps add to
the audience wanting to go and watch the film.
However, SKYFALL may be a more successful campaign due to the connotations associated with
the film prior to its release. As James Bond is a well franchised product, many people are well
aware of the film, and the simplicity of the campaign may be due to this.

4. THE WATCHED
POSTER MAG TRAILER

5. THE WATCHED’S EFFECTIVENESS AS A COMBINATION?
Overall, I would give our trailer, poster and magazine combination a 6/7 out of 10. I would do
this due to the consistencies that are seen in our campaign, such as the white noise. With this
people who wouldn’t know about the film, have some sort of idea about it. Also it constantly
reinforces the theme of TV to the audience, which is always helpful in allowing people to
associate the film with something.
We constantly use the tagline as well, in the poster and trailer. So people are able to know that
any products with the tagline, are associated with our film. This helps in marketing our
film, which is the main of a distribution company, so we have done this well.
We also use red and black quite often throughout the campaign, which reinforces the
genre, and like SKYFALL people may be able to see the colours and know that they belong to
one film campaign.
I feel like if we had used a similar picture on the magazine cover, there would have been more
consistency, as with SKYFALL they use Daniel Craig on every image relating to the film’s
campaign.
More horror iconography could have also been used, in making the campaign a better horror
campaign. As with the SKYFALL campaign the genre of the film is made obvious through the
use of a gun, which is related to action. Whilst, our own campaign may have been even more
effective, with the use of blood, which can connote horror and danger.