Think Google is all that? Well, it is; but that doesn't mean the company is free from epic fails of its own. Below are some of those fails.

1. With the Highs
Come the Lows:
Top Google
Project Fails

2. Google has long been known for its search
engine service. In fact, it‟s the very service
that the company built its entire empire
upon. Its success with the service is such
that the word “google” has since been added
to the formal English lexicon.

3. Despite this synonymity with “internet
information searching,” Google has been
branching out to other business opportunities
for a number of years now. Among its most
successful ones are its two virtual maps
programs, Google Earth and Google Maps; its
Google Android mobile operating system; and
its Google handsets (outsourced to phone
manufacturers) optimized to get the fullest out
of Android.

4. Recently, the internet giant has been making
heads turn with their current R&D project
(read: prototype), the Google Glass. If things
proceed as planned, we could all be looking
at what will be the very first commercially
available (assuming the technology has
already been used by the military, as most
of these newfangled techs are) head-
mounted augmented reality display. The
future is looking bright indeed, not just for
Google but for technological development as
a whole.

5. Of course, despite these successes, Google
has taken its share of failure with its
attempts at diversification. Here are the
most notable.

6. 1. Google Knol
Knol was Google‟s bid to dethrone Web 2.0 encyclopedia champ
Wikipedia. Made available to the public for interfacing in July 2008, the
project eventually folded due to a bevy of programming and publicity
dilemmas.
Most surprisingly, one of the causes of its demise was the far superior
SEO efforts of Wikipedia. Since SEO trends are largely dictated by
Google, having another company beat you at your own game should be
more than enough to convince anyone to throw in the towel.

7. 2. Google Wave
Back in the latter part of the 2000s, a mass
migration of users occurred, switching their
social networking site preference from
Myspace to Facebook. Incidentally, Wave
was released just as Facebook‟s popularity
shot through the roof.

8. When Wave was starting to gain some
ground (which happened concurrently with
Facebook facing problems of its own),
industry pundits speculated that another
mass migration was very likely to occur.
Fast-forward to today, and not only has this
not happened, but Google shut down Wave
as well.

9. A big factor in Wave‟s departure was its
ambition to expand the concept of social
networking. Aside from the usual features
we‟re all familiar with, Google implemented
instant messaging, email, wikis, and whatnot
to the mix. This made Wave rather complex
for most users to handle, which wasn‟t
helped any by the fact that Wave‟s interface
was just as muddy as its concept.

10. Google seems to have learned its lesson
though: Google+, Wave‟s apparent
“successor,” seems to be taking things one
step at a time. Only time will tell how this
strategy will pan out.

11. 3. Google Video
When you think of search engines, Google
undoubtedly springs to mind. In the same
vein, when you mention internet videos, and
you can bet that most people will think of
YouTube.

12. As with the case of every other dominating
presence, YouTube‟s success put a bullseye
on its back. Not content with being at the top
of the search engine arena (though that
really isn‟t necessarily a bad thing), Google
tried its hand at video-sharing too.

13. Unfortunately for the company, Google
Video wasn‟t able to garner any attention.
Google‟s penchant for simply taking videos
from other video-sharing sites like Metacafe,
Vimeo, and of course YouTube, did it in.
Also, Google Video‟s nonexistent content
filtering played a huge part in its termination.

14. 4. Google Buzz
Finally, we have Google Buzz.
Many are calling this Google‟s
biggest fail, simply because it didn‟t
really bring anything new to the
microblogging table. Accordingly,
Buzz being out there was just one
Twitter too many.
A simple end to a simple program.
„Nuff said.

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