LinkedIn is not just a professional version of Facebook, but rather a site for networking, job hunting, information sharing, and promoting brands and businesses. Unlike more social sites, LinkedIn is for professional networking and interactions could lead to potential customers. The document recommends using LinkedIn to promote your brand through your profile and by engaging with groups related to your industry or topic area.

2. For those who aren’t aware
LinkedIn isn’t just a glorified version of Facebook for professionals;

3. Did you know that LinkedIn can help
promote your brand and business?

4. Unlike Facebook, Pinterest, or other
more social-oriented sites, LinkedIn
is for the professionals of the world.

5. It is a place used for networking, job hunting, information
sharing and also as a place to promote your brand & business.

7. Whenthesitelaunchedin2003
itprimarilyacareerswebsite,butnowyoucan:

9. This is a pretty basic idea but plenty of people overlook it

10. This is a pretty basic idea but plenty of people overlook it

11. This is a pretty basic idea but plenty of people overlook it

12. This is a pretty basic idea but plenty of people overlook it

13. This is a pretty basic idea but plenty of people overlook it

15. When creating or updating your profile, consider the fact that every
interaction you will have could be with a potential customer.

16. When creating or updating your profile, consider the fact that every
interaction you will have could be with a potential customer.

17. When creating or updating your profile, consider the fact that every
interaction you will have could be with a potential customer.

18. When creating or updating your profile, consider the fact that every
interaction you will have could be with a potential customer.

21. There are over one million different user groups on LinkedIn, created as a place
for like-minded professionals to ask questions, find answers
& generally discuss anything related to that industry or topic.