1. Marketing Architect
Abhishek Nag

2. Index
• History
• Global Challenges
• Marketing Architect
• Architecting Outline
• Execution Strategy
• Roadmap
• F&Q

3. History
• 1900s: discovery of basic concepts and their exploration
• 1910s: conceptualization, classification and definition of terms
• 1920s: integration on the basis of principles
• 1930s: development of specialization and variation in theory
• 1940s: reappraisal in the light of new demands and a more scientific
approach
• 1950s: reconceptualisation in the light of managerialism, social
development and quantitative approaches
• 1960s: differentiation on bases such as managerialism, holism,
environmentalism, systems, and internationalism
• 1970s: socialization; the adaptation of marketing to social change

4. Global Challenges
• One product / service multiple brands
• Absence of brand feasibility
• Failure in top of the mind brand recall
• Improper market display
• Lack of proper eye fall
• Untapped audience
• Inadequate brand identity
• Lack of proper sales

5. Marketing Architect
• Convert dreams into reality
• Creation of brand
• Brand visibility
• Proper and sequential market display
• Market Research
• Brand penetration and cannibalization
strategy
• ATL, BTL & Sales Admin

6. Architecting Outline
Business Business Marketing Market Brand
Ideas Analysis Outline Positioning Building
Brand
Promotion
Research Market Customer Market Brand
Analysis Research Awareness Display Identity
Sales
Planning &
Admin

7. Execution Strategy
Flyer Brochure Visibility Advertising
Publication Publication Identification Strategy
Customer’s
Frequency Medium Commercials
Voice
Market Production Logistic Sales
Forecast Planning Marketing Planning

8. Roadmap
• Business plan of each and every department
• Investment analysis towards marketing
• Crafting and designing of logo
• Marketing outline and Execution
• Aligning of departments on single platform
• Half yearly review