Brief Introduction Of Visual Merchandising in Retail Context.

1. VISUAL MERCHANDISING Presented By ABHISHEK JAIN Indira Institute Of Career Studies, Pune

5. Store Design – Colour schemes, floor covering, fixtures, exterior, interior, entrance, height of counters, lighting, racks.

7. Traffic Flow – The intended path of navigation for customers to access all areas of the store. It is driven by the type of the stock stored in the store

9. Maintenance – Very important area of merchandising that is often overlooked.

11. Warm Colours – Aggressive, spirited and advancing. (Red, Yellow, Orange)

12. Cool Colours – Receding. (Blue, Green, Purple)

14. Used to strengthen the store image.

15. Includes – Decorative elements, lights, awnings.

16. Interior - Inside appearance of the store.

17. Used to give more time to the sotre.

19. Customer attracted toward well light areas.

20. Display light should be 2 to 5 time stroner.

21. Helps in – Creating mood, colouring and patterns.

22. Enabling the customers to see the merchandise with perfect clarity.

24. Help in image creation.

25. Provide a brief introduction about the merchandise.

26. Strengthen traffic and sales.

28. Visible aisle-ways.

29. Suitable aisle patterns.

30. Dead Spots.

31. Prime positions.

33. Helps in determining other elements of the display.

34. Selection of merchandising and timing is critical.

35. Publicises the business and product

36. Offers the public useful and practical demonstrations.

38. Dominance – Attractive and effective displays have a centre of attention or dominance to which the customer’s eyes are drawn and held.

39. Grouping – A balanced display consists of small groupings within one large grouping.

41. Fan – Spread up and out from a small base (Inverted Pyramid) and directs viewers eyes upward and outward.

42. Zigzag – Like modified pyramid and its way to the apex of the display.

44. To encourage the shopper to enter the store and to make it easier to self select.

45. To establish, promote and enhance the store’s visual image and to increase profitable revenue.

47. Use accent lighting to feature products.

48. Change displays Daily/Weekly.

49. Colour matters very much, so use it.