3.  Virgin Atlantic has a very simple mission. The mission
itself has been divided into three parts-
 To grow a profitable airline.
 To be an airline in which people love to travel.
 And where people(employees) love to work.

4.  Virgin Atlantic is a British airline owned by Sir Richard
Branson’s Virgin Group (51%) and Singapore
Airlines (49%). It's headquarters are in Crawley, West
Sussex, England, near Gatwick Airport.
 It operates between the United Kingdom and North
America, the Caribbean, Africa, the Middle
East, Asia, and Australia from its bases at Gatwick
Airport and London Heathrow Airport using a mixed fleet
of Airbus and Boeing wide bodied jets. In 2011, Virgin
Atlantic carried 5.3 million passengers, making it the
eighth largest UK airline based on passenger numbers. In
the year to February 2010, the airline made an annual
operating loss of £132 million on turnover of £2,357 million.

5.  Randolph Fields an American-born lawyer, and Alan
Hellary, a former chief pilot for Laker Airways, set up
British Atlantic Airways as a successor to Laker Airways.
 Fields met Richard Branson at a party in Central
London during which he proposed a business partnership.
After protracted and testy negotiations, Fields agreed to a
reduced stake of 25% in the airline (renamed Virgin
Atlantic) and became first chairman. Following
disagreements over operations, Fields agreed to be bought
out for an initial sum of £1 million with further payment on
Virgin's first dividend. As a result of a High Court action,
this additional payment was received shortly before Fields'
death from cancer in 1997.

7.  On 22 June 1984, Virgin
Atlantic operated its
inaugural scheduled
service between Gatwick
and Newark using a
leased Boeing 747-200
 In 1986, the airline added
another Boeing 747 and
started a scheduled route
from Gatwick to Miami.
Additional aircraft were
acquired and routes
launched from Gatwick
later on in the consequent
years.

9. Strengths Opportunities
•The dedicated emphasis on •The increasing number of
customer service and innovation travelers in the UK is also an
•It is headquartered in a country opportunity for Virgin Atlantic.
where airline competition is •There might have a push on the
tolerated and enhance because market with its latest Heathrow
of the deregulation policy. clubhouse.
Weaknesses Threats
•Lacks transparency unlike other •The emerging consumer mindset
companies UK and around the thus it is dangerous to ride airlines
world. because they are suspectable to
•Virgin Atlantic reach only limited terrorist attacts.
countries unlike other global •Emergences of new airlines, as
airlines. there are newly formed ones using
•The company has limited Virgin concepts.
destination.

14.  All Virgin Atlantic aircraft offer personal seat-back
televisions that provide entertainment channels. Most
aircraft (some 747-400s, one A340-300 and all A340-
600s) have an Audio/Video on Demand (AVOD)
system called V:Port. The new A330-300 aircraft have a
new touch screen AVOD system called JAM.

16.  Near the nose of each aircraft is
a pinup girl carrying a Union
flag, designed by British artist
Ken White, called Scarlet Lady.
 Each aircraft has a name, usually
feminine, such as Ladybird,
Island Lady and Ruby Tuesday,
but some are linked to
registrations (e.g. G-VFIZ—
Bubbles).
 In 2010, the livery was replaced
by a new design, featuring a
larger logo and slight changes to
the Scarlet Lady. The wingtips,
previously carrying the Union
flag, were repainted red, with
the Virgin logo on the inside
facing passengers onboard. The
Virgin Atlantic logo was also
added to the underside of the

18. V.A.- Almost 28
years old now!
Virgin Atlantic boss
Sir Richard Branson
poses with model
Kate Moss on a wing
of a jumbo jet at
Heathrow Airport on
June 22, 2009 in
London, England.
Virgin Atlantic
celebrating its 25th
Birthday

19.  The London Heathrow
Airport has a whole
dedicated terminal for
the passengers flying
with VA. This particular
terminal has KIOSK
machines which does the
quick check in for the
fliers and saves time.

20.  Virgin Atlantic also gives
the provision various
services for relaxation
while the premium price
payers can relax before
they board the flights.
Services like massage,
spa can be availed while
they passengers enjoy
free food and drinks.