Case study of social media branding done for iReboot, Zapylacz \'s first client. A one month case study showing from requisites to deliverables to results explaining all in detail.

1. Social Media Branding Strategy
Case Study
Company : iReboot
Handled By: Zapylacz Labs

2. Background
 iReboot : Experience your Dream Job
 Let's people explore and experience their dream job,
allows them to find out what they really want to do
in life.
 Functions through holding counselling sessions and
gets people guided through specialized mentors.
Also organizes various workshops on the
alternate/not­so­popular career options.

3. Target Audience
Audience comprises a wide variety of crowd :
 School going children (especially PUC )
 College students
 Working people, primarily not happy with their
current jobs
 People who wish to learn new things for Passion or
Hobby

4. Deliverables
 Create awareness about iReboot
 Educate the target audience
 Drive traffic to website
 Increase visibility
 An organization like iReboot which is consistently
organizing workshops wants people, outside the
workshop, to know what is happening

5. Social Media Strategy
 Create or rather takeover the blog and update it
regularly (Although iReboot already had a blog
since March, but had just 4 posts in 3 months and
barely had visiblity).
 Create a facebook presence
 Create a Flickr presence
 Create a Youtube presence
 Create a Orkut presence
 Create a Twitter presence

6. Strategy contd..
 Find out where the target audience is
 Find out what all are people talking about
 Find out where all is iReboot being discussed
 Involve in discussions and talks
 Get people to know what iReboot is all about and
leave an impact on the individuals' mind

7. ACTION

8. iReboot Facebook
 Facebook : 128 fans
 Blog visibility

9. iReboot Blog

10. iReboot Twitter

11. iReboot Event Coverage

12. RESULTS

13. Blog Stats (Source : Wordpress)

14. Website Reach Growth (Source : Alexa)

15. Website Pageviews (Source : Alexa)

16. Traffic Surge Rank (Source : Alexa)

17. Time spent on Website (Source : Alexa)

18. Website Analysis (Source : Google Analytics)

19. Website Analysis (Source : Google Analytics)

20. Need we say more ?
If this is what can be done in just 1 month then just
imagine what will happen in 6 months time ?
The technology is not important what matters is how
WE DO IT !
Get on board with us to feel the difference and create
the BRAND value you always wanted to have.
Zapylacz Labs ­ Building Brands
(connect@zapylacz.com)