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How Force.com Developers Do
More in Less Time ?
Are you solving technical chaos or business use cases?
Abhinav Gupta, Simplion Technologies Inc, Architect | Force.com MVP
@abhinavguptas
Safe harbor
 Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
 materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
 expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
 deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
 financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
 statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
 functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
 operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
 intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
 operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
 releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
 and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
 salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
 documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
 our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
 available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
 upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
 looking statements.
Hello Hello – Developers check ?

Please raise hands - Which platform/language?
    Java/JEE
    .NET
    PHP
    Ruby
Agenda: Build RESTful backend for “Meet up” app.
• It will track meet-ups, i.e.
  1. Events
  2. Attendees
• App would be developed by two separate dev. teams i.e
  1. force.com
  2. mobile
• We (Force.com team) will develop REST web services for mobile
  team.
Meet up app challenges !
   Has to be live ASAP, i.e. before dreamforce’12 (2 weeks remaining)


   Mobile dev. team needs RESTful web services ASAP !


   Has to be scalable, more than 80,000+ attendees coming.


   Has to be secure.
Time to build “Meet-up” app ? (without force.com)
   Few hours


   3-4 days


   More than a week
Lets build it right now, i.e. LIVE !

Using
   Force.com platform (or database.com)
   Web browser
   Chrome – REST Console extension
Over to web browser… !
What RESTful services we exposed so far ?

 Endpoint : https://[NODE].salesforce.com/services/


REST Resource                        HTTP          Supports
                                     Methods
/data/v25.0/sobjects/[OBJECT NAME]   GET, POST,    All CRUD operations on any of Meet
                                     PUT, DELETE   up, Contact or Attendee objects
/data/v25.0/query/?q=[SOQL]          GET           Complex SQOL calls having nested
                                                   queries and aggregations.
/apexrest/meetup                     GET           Performs complex aggregation and
                                                   returns back the results
Salient features of this RESTful backend:
   Its live on WWW.
   Good looking screens for CRUD on all objects.
   Exposed REST web services.
   Its ready to handle the load of 80,000+ attendees, and more.
   Security
     • Force.com platform complies with best industry security standards.
     • Various OAUTH flows available for mobile clients
   Doing updates and deploying is super easy and fast
Food for thought

Can we achieve the same in lesser time, using
    Java/JEE
    .NET
    Ruby
    Python
    PHP
Abhinav Gupta
  Architect,
@abhinavguptas
Resource

   Force.com REST API : http://developer.force.com/REST


   Force.com Schema Builder: http://bit.ly/forceschema


   Database.com : http://database.com/


   Chrome Extension REST Console: http://bit.ly/restconsole
How Force.com Developers Do More in Less Time

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How Force.com Developers Do More in Less Time

  • 1. How Force.com Developers Do More in Less Time ? Are you solving technical chaos or business use cases? Abhinav Gupta, Simplion Technologies Inc, Architect | Force.com MVP @abhinavguptas
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  • 3. Hello Hello – Developers check ? Please raise hands - Which platform/language?  Java/JEE  .NET  PHP  Ruby
  • 4. Agenda: Build RESTful backend for “Meet up” app. • It will track meet-ups, i.e. 1. Events 2. Attendees • App would be developed by two separate dev. teams i.e 1. force.com 2. mobile • We (Force.com team) will develop REST web services for mobile team.
  • 5. Meet up app challenges !  Has to be live ASAP, i.e. before dreamforce’12 (2 weeks remaining)  Mobile dev. team needs RESTful web services ASAP !  Has to be scalable, more than 80,000+ attendees coming.  Has to be secure.
  • 6. Time to build “Meet-up” app ? (without force.com)  Few hours  3-4 days  More than a week
  • 7. Lets build it right now, i.e. LIVE ! Using  Force.com platform (or database.com)  Web browser  Chrome – REST Console extension
  • 8. Over to web browser… !
  • 9. What RESTful services we exposed so far ? Endpoint : https://[NODE].salesforce.com/services/ REST Resource HTTP Supports Methods /data/v25.0/sobjects/[OBJECT NAME] GET, POST, All CRUD operations on any of Meet PUT, DELETE up, Contact or Attendee objects /data/v25.0/query/?q=[SOQL] GET Complex SQOL calls having nested queries and aggregations. /apexrest/meetup GET Performs complex aggregation and returns back the results
  • 10. Salient features of this RESTful backend:  Its live on WWW.  Good looking screens for CRUD on all objects.  Exposed REST web services.  Its ready to handle the load of 80,000+ attendees, and more.  Security • Force.com platform complies with best industry security standards. • Various OAUTH flows available for mobile clients  Doing updates and deploying is super easy and fast
  • 11. Food for thought Can we achieve the same in lesser time, using  Java/JEE  .NET  Ruby  Python  PHP
  • 12. Abhinav Gupta Architect, @abhinavguptas
  • 13. Resource  Force.com REST API : http://developer.force.com/REST  Force.com Schema Builder: http://bit.ly/forceschema  Database.com : http://database.com/  Chrome Extension REST Console: http://bit.ly/restconsole

Editor's Notes

  1. have a resource slide link to rest console list out endpoints that mobile team will use
  2. Purpose of this slide is to start engaging audience from very start, we will ask developers which language they are most comfortable so far.
  3. This slide will tell audience that we are short on time and something is required live pretty soon.
  4. After this slide we will move to a live demo