2. Introduction
A home loan lead is a potential customer for a home loan.
Home loan professionals, including home loan brokers, home
loan originators and loan officers, rely on home loan leads
that they can turn into borrowers. There are many ways to get
home loan leads, which is a process called lead generation. If
you are interested in obtaining home loan leads, use these
methods for how to generate home loan leads.
Trainings by Vidya Bhagwat
3. Using your networks
• Prepare marketing materials
• Tap your personal network for home loan leads
• Ask any clients who are pleased with your services to refer
you to two friends
• Offer a referral incentive system
• Join a local organization that will put you in touch with
Trainings by Vidya Bhagwat
members of your community
4. Using real estate agents
• Approach real estate agents
• Place yard signs on FSBO (For Sale By Owner) properties
• Visit realtor open houses
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5. Using advertising
1. Advertise
2. Write an article and have it published in local real estate
magazines
3. Mail out flyers or postcards advertising your home loan
operation
4. Attend tradeshows to generate home loan leads
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6. Other methods of lead generation
• Purchase leads from a home loan lead generation company
• Search through your office's orphan files
• Create a prospect list using MLS listings
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7. Summary
• There are many ways to get home loan leads, which is a
process called lead generation
• Tap your personal network for home loan leads
• Purchase leads from a home loan lead generation company
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8. Assignments
1. Find out the process of lead generation used by any 5 banks
2. What are orphan files? How can they be helpful in generating
leads? Give an example.
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