Presented by Todd O'Neill at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.
Tool implementation is over. Now what? Operate.
Planning and executing day-to-day operations for web content management can make or break your implementation. Adoption suffers since support is sparse. Strategy is non-existent because you’re focused on operational tactics. Learn how clear processes, defined services and proper expectation setting help make your implementation successful…for the long term.
After this session you will have a roadmap to establish a web content management operations functional unit. We’ll cover: process documentation; determining operational scope; defining appropriate services; creating a staffing model; determining the REAL metrics you want to track and report on.
2. The Go To Person
Who knows more about how the
system works?
Or where the ghosts are?
Or the bodies are buried?
Who has the best grease to get the
wheels turning?
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FALL 2007 SUMMIT Web Content Operations
3. You might not be paranoid if…
When you hear “WCM” in the hallways
you flinch
People look at you funny in meetings
You need an email filter to keep your
Inbox clear
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FALL 2007 SUMMIT Web Content Operations
4. By the time you’re done…
You are really finished!
The last thing you want to do is
“operate” the damn thing!
Web Content Management
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FALL 2007 SUMMIT Web Content Operations
5. The “last thing” you want to do
Not just operate
Plan how you’ll operate day-to-day
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FALL 2007 SUMMIT Web Content Operations
6. Operations Components
What - Services to deliver
Who - Staff to do it
How - Set Expectations
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FALL 2007 SUMMIT Web Content Operations
7. Services are the WIIFT
What’s In It For Them
What services will you provide
Business
IT
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8. Services are processes
Single or Multiple
They start and end
Clear responsibility
Measurable
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9. Service Categories
Content
System
Access
Specific
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10. Fast Food Formula
Take the order
Drop the order in the bag
Pass the bag through the window
(Have a nice day!)
Close out the register at night
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11. Want process with that?
Service Intake & Triage
Authoring Template
Creation/Modification
New Functionality Training
Operational Reporting
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12. Simple = Successful
If your services are…
Bureaucratic
Form laden
Sluggish
then
WCM stinks
Or will acquire an odor in a short time.
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13. Staffing
Skills
Frequency
Effort
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14. Staffing is people.
Skills
Roles
Structure
Today and Near Term
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15. Buy-in works in your favor
Worker bee level
Immediate manager level
Above your immediate unit
Laterally to IT (or business) units
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16. The Operations Matrix
Benchmarks the operation
Defines services, customers and staff
Communicates present and future
needs
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17. Contents of the Matrix
Services defined
Customers described
Effort is defined
Staff is identified and described
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18. Define Services
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19. Define Customers
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20. Define Effort
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21. Identify Staffing
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22. Operations Matrix
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23. Enough is enough
Create enough process
Provide enough service
Staff enough people
Provide enough reports
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24. Invisible content management
Lightweight
Agile
Not distracting
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25. Strong Operations Function
Easier post-implementation
Quickly demonstrates the business
value of this significant investment
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FALL 2007 SUMMIT Web Content Operations
26. For…
More Information, visit
www.toddoneill.com
The slides, visit
http://www.slideshare.net/toddoneill
or watch for the link for all of the
conference slides
Web Content Management
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FALL 2007 SUMMIT Web Content Operations