Presented by Michael Silverman at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis, IN. How do you get through to consumers bombarded by so many marketing messages? Hear Michael Silverman, CEO of Duo Consulting discuss Marketing in an Connected World - using content to drive results when the customer is in control. In this cluttered world, people wait until they need information, and then search for it - putting the customer in control. Because of this new reality, you need to make it easy for the customer to find you, and provide a way for them to talk about you. Learn why the best marketing involves a dialog with your customer and get tips on how to encourage such dialog to take place. Silverman will discuss what to do, and not to do, when bringing your brand online, and he will explain why you should focus on solutions, not products. You will also learn how to be open and “share” your brand by interacting with clients to gain credibility online. You will come away from this session with an understanding of the new rules of Marketing in a Connected World.

1. Marketing in a Connected World: The new rules of marketing

2. ThinkAboutIt.com

3. ThinkAboutIt.com

4. Just Because you can…

6. New Rules

11. Going Social

13. Engage or be Tivo’d

15. Content Matters

16. Content Matters

19. Content Matters It’s the Content, Stupid!

23. Marketing is a Conversation

25. Marketing is a Conversation

29. Marketing is a Conversation

32. Open Your Brand

33. Be Authentic

34. Be Authentic

36. Always Learning

37. Always Learning

39. Marketing in a Connected World: The new rules of marketing

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