Most people are aware of popular social networks, like Facebook and Twitter. But aside from those, there are others - digital places where people gather for a reason and commune. What makes some work, and some fail? I dig into that here. I create a framework for evaluation, and then apply that to an existing social network to see how it fares.
1.
What Are the Critical Success Factors of A Social Network?
I’ll Tell You Over a Beer (advocate.com).
Alan Belniak
Babson College ‐ MOB 7580
Spring 2009
Professor Marty Anderson
2009.04.24
2. Table of Contents
Introduction ............................................................................................................................................................................ 1
Project Description: What Comprises an Effective Social Network? .................................................................................. 1
Application: Putting the Theory to the Test ........................................................................................................................ 1
Setting the Record Straight: What Is a Social Network, and What Does it Mean to Belong to One? .................................... 1
Examples ............................................................................................................................................................................. 2
Elements that Loosely Define ‘Membership’ ...................................................................................................................... 2
Success! Social Networking Sites That Work ......................................................................................................................... 2
Table 1: Case Study Summary of Successful Social Networks ........................................................................................ 3
iBMWr.org ........................................................................................................................................................................... 5
Paddling.net ........................................................................................................................................................................ 5
Fail! Defunct Social Networking Sites (for various reasons) ................................................................................................... 5
Bolt.com .............................................................................................................................................................................. 6
Capazoo.com ....................................................................................................................................................................... 6
Table 2: Case Study Summary of Defunct Social Networks ............................................................................................ 7
Yahoo! 360° ....................................................................................................................................................................... 10
Yahoo! Kickstart ................................................................................................................................................................ 10
Yahoo! Mash ..................................................................................................................................................................... 10
Macro‐Level Lessons Learned: What To Do and Not to Do When Creating a Social Network ............................................. 11
Do ...................................................................................................................................................................................... 11
Do Not Do .......................................................................................................................................................................... 12
Theory and Application: An Assessment of a Social Network Using the Framework ........................................................... 12
BeerAdvocate Description ................................................................................................................................................ 12
BeerAdvocate.com Components ...................................................................................................................................... 13
Establishment of The Network ......................................................................................................................................... 14
.
Analysis and Evaluation .................................................................................................................................................... 15
.
BeerAdvocate Ecosystem .................................................................................................................................................. 16
Conclusion ............................................................................................................................................................................. 17
Appendices ............................................................................................................................................................................ 18
Appendix A: Screen Capture of iBMWr.org – March 2009 ............................................................................................... 19
Appendix B: Screen Capture of Paddling.net – March 2009 ............................................................................................. 20
Appendix C: Screen Capture of Bolt.com .......................................................................................................................... 21
Appendix D: Screen Capture of Capazoo.com .................................................................................................................. 22
Appendix E: Screen Capture of Yahoo! 360° ..................................................................................................................... 23
Appendix F: Screen Capture of Yahoo! Kickstart .............................................................................................................. 24
Appendix G: Screen Capture of Yahoo! Mash ................................................................................................................... 25
Appendix H: Screen Capture of BeerAdvocate (March 2009) .......................................................................................... 26
Appendix I: BeerAdvocate.com Site Traffic ...................................................................................................................... 27
.
Appendix J: Sites That Link to BeerAdvocate.com ............................................................................................................ 28
Alan Belniak Page i
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4. Figure E‐1: Visual Summary of “Do” List
credit: image content: this document; image creation and design: http://www.wordle.net
Figure E‐2: Visual Summary of “Don’t” List
credit: image content: this document; image creation and design: http://www.wordle.net
Alan Belniak Page iii
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6.
Examples
Social Networks
o church, volunteer organization, neighborhood association, parent/teacher association, cycling club, wine
appreciation group, poker group, quilting circle
Common3 Social Networking Site/Social Networking Service4
o Facebook, MySpace, Bebo, Friendster, Xing, LinkedIn
Other5 Social Networking Sites
o iBMWr.org, BeerAdvocate.com, Paddling.net, Flickr
Elements that Loosely Define ‘Membership’
Membership components vary per SNS, but most require the same basic information: first/last name, e‐mail address,
user name, and password. Additional info that is required or at least requested includes birthday/age verification,
location, interests, hobbies, short description, and a picture. This membership information is used to create a profile.
Depending on the type of social network, additional “character” information may be requested. For example, in a
network dedicated to cycling, the additional requested information may be types of bicycle frames owned, favorite
rides, and other gear used. For a photography network, this information might be lenses used, camera bodies owned,
and types of photography the shooter prefers. This information is often used in some sort of relational database to
permit cross‐tabbing or cross‐indexing of information, either for the site administrators (e.g., general knowledge,
advertisements, segmentation) or for the members at large (e.g., sub‐network formation, location of experts).
Success! Social Networking Sites That Work
Two existing functioning and successful social networks were reviewed for key elements to determine what comprises
an effective social network. Any common elements between the two were assumed to be crucial factors in a successful
social network. The two sites selected for this review are iBMWr.org and paddling.net. Table 1 below provides a
summary of these two sites. The important elements are described in the text below Table 1.
3
“common” here means SNSs, as most people understand them to be
4
http://en.wikipedia.org/wiki/List_of_social_networking_websites
5
“other” here means SNSs that fit the broader definition of a social network, and use the Internet to permit connections
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7. Table 1: Case Study Summary of Successful Social Networks
Site Name Main Focus Typical Content Reasons For Success / Select Site Statistics
iBMWr.org “… dedicated to the Events; trip reports; marketplace (member‐to‐ Easy to join, focuses on specific niche, non‐
http://ibmwr.org/ free exchange of member buy/sell/trade); technical articles; commercial/commercially influenced (no ads),
http://www.quantcast.com/ibmwr.org information and ideas product reviews; partial list of contact links to ecosystem partners, depth level and
regarding BMW information for other riders, and more accuracy of technical articles, proficiency of
motorcycles.” users re: the articles and the marketplace, no
The site is generally text‐based with the only dues or fees
substantial graphics being pictures that users
post; the site’s beginnings are from Usenet 25.5k monthly visits (US only); predominantly
groups, and it shows male; 12‐17 and 50+ are top two age groups;
most visitors have no kids; most earn between
US$ 60k and 100k per year (as of March 29,
2009)
Addicts (more than 30 visits per month)
comprise 32% of the site’s total traffic in the
past six months (but only 2% of the total users
that month); Regulars (more than one visit but
fewer than 30 visits per month) comprise 55% of
the sites total visit type
source: http://www.quantcast.com
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8. Site Name Main Focus Typical Content Reasons For Success / Select Site Statistics
Paddling.net “Paddling.net: Your #1 Reviews and descriptions of gear related to Appeals to specific audience: canoeists and
http://www.paddling.net/ source for canoeing kayaks, canoes, paddles, and related kayakers; a go‐to place for product reviews
http://www.quantcast.com/paddling.net and kayaking” accessories; product reviews; links to used (user‐generated) and tours/trips/guides; an
equipment; paddling schools/education; guide option to join a premium section of the site (for
books; guided trips/outfitters; articles (site‐ a fee); classified ads permit ‘for sale’ and
generated and user‐generated); classified ads; ‘wanted’ ads, drawing traffic for both
community resources (message boards, photo communities; 80,000+ people receive the
posting, video posting, newsletter, calendars, newsletter; rich content; many external links
contests, etc.); shopping; profile creation
119k monthly visits (US only); predominantly
The main area of the site is “what’s new”, the male; 72% of visitors are 35 years old or older;
areas that flank that are menu bars up top and 76% of the visitors have no kids; 37% earn
ads on each side between US$ 60k and 100k per year; 67% have
attended college or graduate school (as of
March 29, 2009)
Regulars (more than one but fewer than 30
visits per month) comprise 57% of the site’s total
traffic; Passers‐by (one visit per month)
comprise 60% of the sites total visit type, but
only comprise 16% of the total traffic
A Google search for “kayak canoe” (minus the
quotation marks) yields 2.9m results;
paddling.net is the second result
source: http://www.quantcast.com
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11. Table 2: Case Study Summary of Defunct Social Networks
Defunct Site Name Main Focus Typical Content Reason(s) For Failure
Bolt.com Teen community; video horoscope, chat rooms, message boards, photo Relied too heavily upon corporate sponsorship
http://www.crunchbase.com/company/bolt‐ sharing albums, internet radio, browser games, blogs, and advertising; initial joiners stayed with the
com e‐cards, an IM service, common message site but aged, and their interests changed; the
boards for people with similar interests, e‐mail site tried to re‐invent itself, and upset many
service, and badges (a system of awards for long‐time Bolt.com joiners; Bolt.com is back,
user profiles) but yet again re‐invented
Capazoo Social networking, “friending”, blogs, share music, photos, and Premium membership cost money; Zoops
http://www.crunchbase.com/company/capazo available in English and videos, IMing; online currency system (“Zoops”) program similar to a pyramid scheme;
o French that can be exchanged for US currency unresolved legal issues with the co‐founders
(sources:
http://www.techcrunch.com/2007/12/10/capazoo‐wants‐
to‐pay‐you‐for‐your‐social‐networking‐time/ ;
http://www.techcrunch.com/2008/03/19/capazoo‐blows‐
25‐million‐heading‐to‐the‐deadpool/)
Pownce Social networking and sharing messages, files, events, and links with Acquired by Six Apart in December 2008
http://www.crunchbase.com/company/pownc micro‐blogging already‐established friends
e “It seems Pownce was just one service among
many micro‐blogging ones and lacked distinct
features that could have helped it become
mainstream, or even hold the attention of
dedicated social networkers. Commenters on
another service, Friendfeed, pointed out on
Monday that Kevin Rose himself had spent
more of his time on Twitter than his Pownce
creation. “That’s like the CEO of Pepsi being
seen drinking Coke, if you can’t stand behind
your product, how do you expect us to?” said
one.” (source:
http://blogs.ft.com/techblog/2008/12/pownce‐jumped‐on‐
by‐six‐apart/)
Sixdegrees.com General social list friends, family members and acquaintances Acquired by YouthStream Media Networks in
networking (both on site and externally; external contacts 2000 for US$125 million
were invited to join); send messages, post
bulletin board items (limited to first‐, second‐,
and third‐degree contacts), see their connection
to any other user on the site (a la LinkedIn)
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12. Defunct Site Name Main Focus Typical Content Reason(s) For Failure
Yahoo! 360° Social networking, personal web sites, share photos (from Yahoo! Initially invitation only (for about three months);
blogging, and photo Photos), blogs, local reviews, profile, see which Yahoo! users 18+ only; site is active, but
sharing services friends are currently online, themes, and unsupported; on October 16, 2007, announced
testimonials; also features a 'friends updates' would no longer provide support for or perform
section bug fixes, since Yahoo! intends to abandon it in
early 2008 in favor of a "universal profile" that
will be similar to their Yahoo! Mash
experimental system; have said it will not be
replaced with Mash itself
“Yahoo 360 [sic] was always a weird amalgam of
social search and a social network. The original
idea was to create a community around search,
so that sites your friends had bookmarked
would be highlighted in general search results,
and you could use it as a blog platform as well.
But few people ever figured out what it was
good for (and being a social application it
required more than just a few people for it to
be much good at all).” (source:
http://www.techcrunch.com/2007/10/23/yang‐decides‐to‐
shut‐down‐yahoo‐360%E2%80%94nobody‐notices/ )
Yahoo! Kickstart Professional network help students find internships or jobs, or solicit “When it debuted, many wondered if there was
created by Yahoo! for career development advice and mentorship room for Kickstart, given the fact that Facebook
college students, and LinkedIn pretty much had that ground
recent graduates, covered already and the service didn’t really
employers and alumni bring anything new to the table. It was really
job board disguised as a social network (the site
now suggests visitors go to Yahoo’s Hotjobs).”
(source: http://www.techcrunch.com/2008/12/17/another‐
one‐bites‐the‐dust‐yahoo‐kickstart‐shutters/ )
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13. Defunct Site Name Main Focus Typical Content Reason(s) For Failure
Yahoo! Mash General social offered "mashups" of existing web services on a On August 28, 2008, Yahoo! announced via
networking service single‐user interface; had unusual feature of email to its subscribing members that Mash
allowing a user to edit other users' pages, would be shut down on September 28. “Mash
except in cases where the other users have is Yahoo's latest attempt at social networking
switched the feature off after failing with Yahoo 360 and its bid to
purchase Facebook.” (source:
http://www.dailytech.com/Yahoo+Begins+Testing+New+Soc
ial+Networking+Service/article8911.htm )
The site never launched correctly and didn’t
offer an attractive differentiator; the site was
never given the level of marketing necessary to
make it a destination, thus never gaining
enough traffic to support advertising (its
revenue source)
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15.
Macro‐Level Lessons Learned: What To Do and Not to Do When Creating a
Social Network
Drawing upon the lessons gleaned from reviewing these sites, other research not codified herein, and general subject
matter experience, a compendium of information of key tenets to keep in mind when creating a social network is listed
below.
Do
Know the audience, and not just who they are, but what drives them
Set definitive and actionable goals for the creation of this network “We want to start a new social network” is
not a goal
Understand what value, if any, “being social” will bring to the table
Find one core attribute, embellish that, and then create around it
o paddling.net does this well with its product reviews
o Provide in‐network e‐mail (also serves as a way for the site to broadcast a message)
o Provide a calendar of events to support the exposure to new people, gear, ideas, content, etc.
o Provide the ability to rate content or otherwise show levels of contribution and involvement
Provide some “standard community” options, only if they fit; understand, from the users, the types of content to
offer (blogs, forums, etc.)… and offer those
o paddling.net (and other sites the author reviewed) offers forums, but no user blogs or wikis – they don’t
need them
Make it easy to join and easy to leave; do not coerce or make it otherwise arduous
Make the terms of service (“ToS”) as transparent as possible
Permit an easy way to offer feedback, and respond to it quickly, if not immediately
Use a site design that loads fast or can be interpreted on all Internet browsers, including mobile global
platforms (e.g., http://mobile.southwest.com/cgi‐bin/wireless ‐ a text‐only version of the site for fast loading
over a wireless network and rapid display on handheld devices)
Provide an education section to acclimate new users on terminology and the local mores of the network
Pre‐seed with rich content to start, and encourage and permit the users to add content
Provide the ability to create a profile and customize it
o or, provide the ability to remain anonymous, but operating within the norms of the community
Provide (and permit the users to provide) implicit or explicit links to others in the ecosystem
o e.g., links to other paddling gear, merchants, etc.
Make promotion of the network easy
Find out what works, and copy it, or simply support it
o “Once you identify where your customers are hanging out, assess the communities to determine their
attractions.” 14
Link to other larger social networking platforms (e.g., Facebook, Twitter) to aggregate and link to create cross‐
site traffic
14
http://www.thezoneread.com/2006/10/04/learning‐from‐walmarts‐failed‐social‐network‐and‐microsoft‐and‐nikes‐successes/social‐networks/
Alan Belniak Page 11
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16. Do Not Do
Set age restrictions when none are really needed
Fill the site with needless advertising, or where advertising is nonsensical
Restrict too heavily what users can and cannot do (or solely let the users set the norms)
o Instead, open, monitor, and moderate a dialogue
Be simply a copycat to other sites or networks
o A differentiator is needed; if no value is created, then there is no reason to leave the incumbent site(s)
Make the joining process lengthy, complicated, and burdensome
Rely on sophisticated web technologies to serve up the pages (e.g., Flash)
o If possible, let the user opt in to a more media‐rich experience
o Requiring downloads and plug‐ins and version‐specific software is a hindrance
Reinvent site and change focus, yet expect veteran users to remain members
o Instead, have veteran network members guide the re‐design, or at least provide input
Rely too heavily on a “build it and they will come” mentality
o If this business model is explicitly chosen, be prepared to iterate until a design works with a critical mass
of members
o Do not expect the first iteration to be the last
Host or permit illegal file sharing (e.g., copyrighted music or videos without permission)
Theory and Application: An Assessment of a Social Network Using the
Framework
The genesis of this study came from the author asking the question, “What makes BeerAdvocate
(http://BeerAdvocate.com) a successful website? What makes it a successful social network?” To understand why (or
why not), the previous steps described were undertaken to extract a framework. Applying those lessons learned to
BeerAdvocate should yield the answer. The following sections describe the BeerAdvocate site and network, list the
components, and provide the analysis and evaluation via application of the framework.
BeerAdvocate Description
According to BeerAdvocate.com, “BeerAdvocate is a beer community dedicated to supporting and promoting beer
through education and appreciation. BeerAdvocate helps people learn more about craft beer, find a brewpub, brewery,
bar, festival, become a beer geek, and respect beer.” (emphasis added by author). In addition, BeerAdvocate is a global,
grassroots network, powered by an independent community of over 150,000 beer enthusiasts and industry
professionals who are dedicated to supporting and promoting beer. Upon initial review, BeerAdvocate has components
that extend beyond simple pictures and lists – it states that its purpose is to create a community and provide value back
to its members (‘education’; ‘learn’; ‘find’; ‘become’). A screen capture of the BeerAdvocate.com page is provided in
Appendix H.
Creation of a (free) profile on the BeerAdvocate site is also required to fully appreciate the site’s benefits. Creation of a
profile also gives the user an in‐network e‐mail inbox (where one can send/receive/trade messages with other
BeerAdvocate members). Profile options/features include real name, location, member join date, last activity, favorite
style, beer trading status, beer thoughts, self‐tagging for event attendance, and site honors/beer karma level. The beer
karma level is determined in the following manner: the more a user rates beers and generally participates in all network
activities, the higher their ranking is. There are 12 possible rankings, and the ranking is based on a non‐linear point
distribution. Points are awarded in the following categories (described later): beer reviews, BeerFly reviews, forum
posts, beers added, places added, events added, beer pictures added, EST pictures added. A user’s member status in
Alan Belniak Page 12
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17. the network is in direct correlation to their participation, thus encouraging participation. Public display of the beer
karma rating permits members to see which other members have reached certain participation plateaus.
BeerAdvocate.com Components
Home Page: self‐explanatory (see Appendix H)
Store: BeerAdvocate magazine (subscription and single issues), hats, shirts, glassware, other beer‐related gear
Magazine: description, benefits, subscribe, and renew
Education:
o Beer News: "Our Beer News feeds are picked‐up by major news providers, RSS exported to readers, and
open to discussion in our forums and groups."
o Beer Styles: more than 50 styles of beer listed; opening a link gives a description, and then links to
BeerAdvocate members who have reviewed beers of this style, leveraging the relational database
underneath the site
o Beer 101: "... Beer articles and general information to help in your beer‐education." Major areas include
basics, links to articles on styles, advocacy, beer & food, beer history, and home brewing
o Articles: lengthier posts (resembling that of a blog; some are from the Weekly Dig publication) about
beer‐related news; majority are written by the Alström brothers (founders of BeerAdvocate)
o Respect Beer: description of personal motto; the raison d'être of the site
Tastings & Reviews:
o Recent Tastings: "45,537 beers in the database (40,951 reviewed) and 781,969 beer tastings & reviews";
this could very well be the highest draw for the site; on this page is most recently reviewed, with a link
to see more; with each beer review: the overall BeerAdvocate user score is given, as well as the rating
from the Alström Brothers; the ability to make it as tradable (‘wants’/’gots’, as it appears on a user’s
profile page), a link to a Beery Spy (where to find it); printable shelf‐talkers for retailers; suggested food
pairings; recommended glassware for serving; storing and serving temperatures; more information on
this style; links to other top rated beers in this same category/style
o Best of BA: top rated beers by BeerAdvocate members, and filter‐able/sort‐able by geography and style
Travel & Events:
o BeerFly: in a nutshell, if you're travelling and you like craft beer, come here first. "BeerAdvocate's Travel
Guide for Beer ‐ 263 ratings in the approval queue, 16,580 places, 67,823 BeerFly reviews"; reviews are
of breweries, brewpubs, beer bars, beer stores, homebrew shops, BOP (brew on premise) places, and
beer marketing companies; results are returned geographically, as well
o Directory: a re‐display of the information from BeerFly
o Beer Calendar: beer events and festivals, filter‐able/sort‐able by geography and type; the ability to post
an event is also available
Alan Belniak Page 13
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18. Community:
o Beer Forum: appears to be a high‐activity section of the site; forums titled BeerAdvocate Related, Bar
Talk and Questions, Beer Releases, Beer News; there are many others are available after an additional
click
o Groups: the second level of forums after clicking through; related to Forums (see above)
o Gatherings: "Looking to meet fellow beer enthusiasts? Attend a BeerAdvocate event or create a local BA
Gathering today! (http://beeradvocate.com/events/add_event) The Alström Bros also host several fests
and events in Boston. Here's what's coming up..."
o Who's on BA?: a list of who is online at the moment (BeerAdvocate members and lurkers), sorted in list‐
fashion geographically
Contribute:
o + Beer: a user cannot add a beer unless that user has reviewed 20 or more beers (this provides implicit
education to the potential poster on how to craft a good review)
o + Place: straight‐forward; fill out a form requiring information about location, date, time, type (e.g.,
brew pub, store, etc.), and some other information
o + Beer Event: state/province and country are first, then a list of verified locations appears next; if the
user wants to add a new venue, they can (but the pre‐populated list helps avoid duplications)
o Donate: "While we generate revenue from store, fest, and mag[azine] sales ... well, let's just say that
we're destined to live month to month as a result. Hey, at least we're having fun and spreading to good
word!"
About: information on the BeerAdvocate mission, the founders, and the history
Contact: e‐mail links to the two brothers for various site questions (divisions of labor are listed); also, a short
FAQ is provided
Advertise: advertising is listed for the BeerAdvocate magazine; the site boasts a readership of about 100,000 per
month, and >10,000 paid subscriptions; complimentary copies are given to "key beer markets throughout the
US"; a link to request a media kit is provided; a line of text reads: "Sorry, we currently do not offer web
advertising." (emphasis added by author)
o Fundamentally, this is interesting, since the network is monetized, marginally, by other methods (see
“Donate” description above). The site generates enough traffic to support advertising, but the network
members would likely not tolerate it.
Send us beer link (found from the reviews): "As much as we love to travel and try new beers, we can't visit
everywhere and we're not some massive company with an unlimited budget. So if you're a brewery and
importer who wants to spread the word about your beer and generate some buzz ... send us your beer and we'll
personally review it." … "The only promise we make is that we'll provide you with honest and constructive
reviews, and you can use our reviews & ratings in your marketing materials." ... "... Will potentially reach the
~10 million page views a month; potentially reach ~100,000 readers per month in Beer Advocate magazine;
potentially reach >200,000 readers per week in the Weekly Dig (local Boston free newspaper)"15
Establishment of The Network
Although craft beer is not as widely consumed as commercial beer (by the mere eponym), the BeerAdvocate.com site
generates a fair amount of traffic. BeerAdvocate.com serves approximately 10 million page views per month and
15
http://beeradvocate.com/send_us_beer
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21. Merchandising companies (to troll message boards to see what merchandise people might want to buy [e.g.:
specialty glassware, refrigeration devices, clothing, etc.])
General marketers and social media marketers (to see how news articles are getting re‐purposed)
Website support (although now it is handled by the Alström Brothers alone)
Third‐party shipping companies to assist in beer trading (a la Buffalo Shipping Post in Napa Valley, California
[http://buffalo.winecountrywebs.com/])
Third‐party website application companies that develop site widgets (e.g., push beer calendar events to GMail
or Outlook)
Tobacco marketers
Street vendors near the venues (e.g., food, merchandise, etc.)
"Hangover" recovery
Charities that could team up for benefit
BeerAdvocate competition (to see what BeerAdvocate offers that the competition does not)
SADD / MADD organizers (potentially anti‐beer)
Religious groups (potentially anti‐beer)
Conclusion
The case‐study method was used to identify trends and larger, macro‐level lessons about the effective practices and
potential inhibitors of social networks. Once identified and codified, they were applied to another existing social
network to determine their effectiveness. The analysis and evaluation indicated that the framework was indeed useful,
and that the BeerAdvocate social network is successful, as compared to the framework and guidelines described herein.
The description of the current BeerAdvocate ecosystem indicated that many people and organizations are deriving
positive joint value from the extensive network developed. Additional participants were also listed, further indicating
where additional value (joint or otherwise) could be created, thus expanding the network.
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31. Appendix I: BeerAdvocate.com Site Traffic
source: http://www.alexa.com; using http://beeradvocate.com, http://www.ratebeer.com, and http://www.realbeer.com; accessed on March 3,
2009
source: Google.com, using ‘linkto’ feature and timeline feature from Google Labs, accessed on March 2, 2009
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32. Appendix J: Sites That Link to BeerAdvocate.com
(according to Google’s linkto tool and using Google’s PageRank algorithm)
http://www.google.com/search?q=linkto%3A+http%3A%2F%2Fbeeradvocate.com&sourceid=navclient‐ff&ie=UTF‐
8&rls=GGGL,GGGL:2006‐35,GGGL:en
1. Beer & Brewing Terminology ‐ BeerAdvocate
Buy something from the BeerAdvocate Store; from tees to hats to fest tickets. Subscribe to
BeerAdvocate magazine; the only monthly beer mag of its kind. ...
beeradvocate.com/beer/101/terms.php ‐ 48k ‐ Cached ‐ Similar pages ‐
2. RSS Feed Links Added to Groups ‐ BeerAdvocate Talk ‐ BeerAdvocate
Mar 17, 2007 ... RSS Feed links now appear on the Groups page for easier access:
http://beeradvocate.com/groups. You can learn more about RSS here: ...
beeradvocate.com/forum/read/963053 ‐ 14k ‐ Cached ‐ Similar pages ‐
More results from beeradvocate.com »
3. Murphy's Pubcast. Thoughts on Beer
and now our regular links! Links The Lodge http://www.bavarian‐lodge.com/ Lunar Brewing Co. ...
http://beeradvocate.com/forum/read/1723070. Links The Lodge ...
murphyspubcast.mypodcast.com/ ‐ 38k ‐ Cached ‐ Similar pages ‐
4. Beer Advocate and Dogfish Head collaboration naming competition ...
For more information on BeerAdvocate, Dogfish Head Craft Brewery, and the Extreme Beer Fest:.
http://beeradvocate.com http://dogfish.com. Link to article. ...
www.2beerguys.com/blog/2009/01/04/beer‐advocate‐and‐dogfish‐head‐collaboration‐naming‐
competition/ ‐ 33k ‐ Cached ‐ Similar pages ‐
5. BeerAdvocate to Host the East Coast's Largest American Craft Beer ...
Feb 11, 2008 ... Receive press releases from Beeradvocate.com Inc.: By Email, RSS Feeds: ...
http://beeradvocate.com/about. Related Links: http://harpoon.com ...
www.pr.com/press‐release/71793 ‐ 18k ‐ Cached ‐ Similar pages ‐
6. ping http://metrics.apple.com/b/ss/applesuperglobal/1/G.6‐‐NS?pccr ...
Go figure, real news from us :) Here are the links to the News Red Hook Double Stout
http://beeradvocate.com/news/1563200 Its not good to eat the Yellow ...
ax.itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=265248366 ‐ 119k ‐ Cached ‐
Similar pages ‐
7. YouTube ‐ Broadcast Yourself.
http://beeradvocate.com/ This is the link to Beeradvocate.com, you can find most any beer you want
on there, plus explanations of every style. ...
www.youtube.com/view_play_list?p=93A70BC77830B9AB ‐ 39k ‐ Cached ‐ Similar pages ‐
8. Belgian beer and travel: Beery on‐line articles
Here are links to some of my articles. More are on the way! ...
http://beeradvocate.com/news/stories_read/669. Trappist cafes: ...
belgianbeerspecialist.blogspot.com/2008/02/here‐are‐links‐to‐some‐of‐my‐articles.html ‐ 85k ‐ Cached
Alan Belniak Page 28
MOB 7580 Spring 2009