13. History of successfully investing in the global financial services industry over a period of almost 25 years.3JEFFREY FRIEDEN & ROBERT FRIEDMANhave been active in the real estate investment and commercial property markets since 1984. As partners and co-founders of several large real estate companies, they began their business together in August of 1989 when they founded Real Estate Disposition Corporation (REDC), a company dealing in Real Estate Owned (REO) businesses as well as Builder/Developer projects, with their focus on the auctioning of Single Family Residences and Luxury Condominiums. While generating more than $1 billion in gross sales during the recession period of the 90’s, the success achieved by these businesses became instrumental in the revolution of real estate auctions for the housing market during that time, thereby establishing themselves as the perfect method of REO’s, Builder/Developer and Luxury Condo close-outs. During this time, REDC assisted distinguished institutions such as Pulte, Centex, DR Horton. In addition REDC conducted hundreds of Developer auctions.
15. AUCTION MARKETING PROGRAM CONCEPT The goal of any good auction marketing campaign is to drive end users to the website, brochure, property and ultimately to the auction itself as a mentally prepared and financially qualified bidder. TELEVISION ADVERTISING Advertise in all major broadcast and cable networks Maximize market exposure and frequency PRINT ADVERTISING Advertise in all major national, local and regional papers Target multiple groups through ethnic and multilingual publications WEBSITE Updated daily and in real-time Auction day information available Link to preferred Lender for pre-qualification Extensive inventory and disclosure information Link to Bidder Registration PUBLIC RELATIONS Full scale public relations campaign Local and national broadcast and print media MARKETING ALLOCATION PLAN 4
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17. DEVELOPER AUCTION TIMELINE 50 Days Prior 30 Days Prior 43 Days Prior 1 Day Post 20 Days Post Days Until Auction Media Campaign Begins And Website Becomes Active Auction Sales Center Opens Post-Auction Process Begins And Any Additional Marketing (if Necessary) Developer Checklist Due All Auction Day Sales Close Auction DAY Execution of Contract 6
18. RECENT DEVELOPER AUCTIONS New York, NY November ’09 54 Luxury Condos Dallas, TX June ’08* RECENT BUILDER AUCTIONS RECENT BUILDER AUCTIONS * 7
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21. End Users are More Emotionally Attached and Willing to Pay Retail
26. Fee Structure Presented in Complimentary ProposalFOR MORE INFORMATION, PLEASE CONTACT: Tony Belasco VP of Business Development Real Estate Disposition, LLC 3606 S. Ocean Blvd., #601 Highland Beach, FL 33487 (954) 770 – 2648 tony.belasco@redcgroup.com 8