2. Presented to:
Presented by:
Md. Asif Nawaz
Lecturer
Department of Banking &
Insurance
University of Dhaka
Abdullah-Al-Mamun
ID: 19-010
Department of Banking &
Insurance.
University of Dhaka
4. PLANNING
Mission and vision
Vision: to be a leader as a telecommunication service provider
in Bangladesh.
Mission: Empowering you.
Principles & Purpose: Uncompromising Integrity, Customer at
the Centre. I Can, I Will.
6. WHO DOES THE PLAN IN ROBI ?
Corporate Strategy Division
• Corporate Management & Strategy Planning
(CMSP)
• New Business Development.
7. SWOT ANALYSIS OF ROBI
Strength
Weakness
Strong Brand
images
Weak network
in remote area
Offer quality
products
Could not
cover all the
rural area
better
equipment to
give better
service
Difficult to take
out profit from
the operation
Good
relationship
with retailer
8. SWOT ANALYSIS OF ROBI
Opportunities
Threats
Continuously
increase the
using rate of
mobile phone
Restriction of
Government
regulations
Robi is using
Bangla name
for their
products
There are five
strong
competitors
Increasing
income of
population
Switching
behavior of
customer