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Presented by: Rising Sun
Presented to:

Presented by:

Md. Asif Nawaz
Lecturer
Department of Banking &
Insurance
University of Dhaka

Abdullah-Al-Mamun
ID: 19-010
Department of Banking &
Insurance.
University of Dhaka
Planning

Controlling

Organizing

The functions of
management

Leading

Staffing
PLANNING
Mission and vision





Vision: to be a leader as a telecommunication service provider
in Bangladesh.
Mission: Empowering you.
Principles & Purpose: Uncompromising Integrity, Customer at
the Centre. I Can, I Will.
PLANNING PROCESS OF ROBI WITH KPI
WHO DOES THE PLAN IN ROBI ?
Corporate Strategy Division
• Corporate Management & Strategy Planning
(CMSP)
 • New Business Development.

SWOT ANALYSIS OF ROBI
Strength

Weakness

Strong Brand
images

Weak network
in remote area

Offer quality
products

Could not
cover all the
rural area

better
equipment to
give better
service

Difficult to take
out profit from
the operation

Good
relationship
with retailer
SWOT ANALYSIS OF ROBI
Opportunities

Threats

Continuously
increase the
using rate of
mobile phone

Restriction of
Government
regulations

Robi is using
Bangla name
for their
products

There are five
strong
competitors

Increasing
income of
population

Switching
behavior of
customer
CORPORATE SOCIAL RESPONSIBILITY OF ROBI
Nirapod Pani, Sushtho Jibon: Water Treatment
Plant
ROBIR ALO
ROBI INTERNET CORNER

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Robi planning (The management functions of Robi Axiata ltd.)