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The theory, unlike most media theory’s is not
about what media does for people, its effects,
although it’s instead what people use media for to
satisfy their needs, wants and ‘gratification’.
The theory first started to be noticed in the early
1940’s by researchers looking into radio listeners.
In 1944 Herta Herzog was looking into why people
choose specific forms of media, this is one of the
earliest forms of research into the theory.
The theory can be categorized into five parts ,
these are:

3. Personal integrative:
This is the need of reassurance, to boost their selfesteem.
Social integrative:
It’s to create the need to socialize with friends and
family, and build relations.
Tension free needs:
A way for people to relax and get away from their
everyday worries and problems, to relieve stress.
Affective needs:
It’s all about peoples emotional needs, and includes a
range of feelings and emotions which people use
to satisfy themselves.
Cognitive needs:
People use media for information and knowledge.